I have no idea how old this Coca-Cola sign is on the side of this SoHo building, but I get the impression that it stubbornly refuses to let the elements wash it off forever.
With the Mini Cooper ad right there, it looks even more ghostly:
It’s tough to read the lettering above this ad for a yarn store, but I think it says JC Yarns:
Until the 1980s, SoHo around lower Broadway used to be a dingy shopping area for material, yarn, and other sewing paraphernalia. RIP, old fabric district.