An arrow directing passersby to exactly where to enter a store or business is always a nice touch on a sign, especially if it’s got colorful light bulbs illuminating the way.
The C.O. Bigelow sign, on Sixth Avenue in the Village, is a perfect example:
Hot sandwich. Cold beer. Enter here. This one is on First Avenue in the 100s:
Would the patrons of this Harlem bathhouse not know where to go without the arrow pointing the way? And is a men-only bathhouse legal?