The coolest dress ad on 37th Street

Ghost ads of the old garment district can be seen on lots of random midtown buildings, like the side of this one off Seventh Avenue. But few of them have such old-fashioned illustrations!

The top part reads “Gigi Young Originals” and the banner down the right side is “Suzy Perette.”

Lombardydresses

Lombardy Dresses is described in a 1949 New York Times article as “one of the largest producers in the low-end field.” Suzy Perette was big in the 1960s, known for their “small-waisted, petticoated look,” according to another Times piece.

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3 Responses to “The coolest dress ad on 37th Street”

  1. mykola (mick) dementiuk Says:

    We’re goin’ dancin’ tonight ;)

  2. Donna Muller Says:

    I just love that. I probably walked right by it, too busy focusing on looking for Art Deco stuff on buildings this past wknd.

  3. sondra hassman Says:

    My Mother and aunt knew the owners and wore all of their wonderful dresses.

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