West Broadway: once a slum called “Rotten Row”

Luxe boutiques and galleries have lined Soho’s West Broadway for decades.

Which is why it’s so hard to imagine that in the 19th century, this stub of a road—then known as Laurens Street—was so wretched, residents dubbed it “Rotten Row.”

The blight started in the 1830s, when expensive brothels moved into former residences, writes Timothy J. Gilfoyle in City of Eros.

Ladies of the night tend to drag a neighborhood down. By the 1850s, the city published a report, saying of Rotten Row:

“It consists of eight houses on either side of the street, fronting each other, with as many more in the rear, containing in all about 250 families. . . . The pestiferous stench and filth of these pent-up tenements exceed description.”

Even social reformer Charles Loring Brace condemned the street, complaining of “the notorious rogues’ den” there “where, it was said, no drove of animals could pass by and keep its numbers intact.”

Hoping to change the street’s rep, officials in the 1870s renamed it “South Fifth Avenue.”

That auspicious name turned into a citywide joke. Mayor William Strong’s administration changed the moniker to West Broadway in 1896, which stuck.

Here’s the corner of Canal and West Broadway in a NYPL photo from 1936, looking much more like the West Broadway we know today.

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7 Responses to “West Broadway: once a slum called “Rotten Row””

  1. fdr Says:

    William Strong was Mayor in the 1890s. William O’Dwyer was Mayor in 1947.

  2. bob greene Says:

    West Broadway: once a slum called “Rotten Row” a story that made me smile – Thanks for the Information! Brothels of today that are legal in Nevada are all different. Some are slummy and some are superior. A superior brothel that comes to mind is Sheri’s Ranch. http://www.Sherisranch.com

  3. T.J. Connick Says:

    Things may have gotten figuratively dark and dirty by the 1870s, but shortly thereafter came the real thing. It couldn’t have done a lot for West Broadway’s self-esteem to languish under the shadows of the Sixth Ave el. From Murray Street, where it crossed from Church, north to W 3rd St, where it crossed to Sixth Ave, the el ran its entire length. Note that LaGuardia Place – a change that took – did not supersede on the stretch north from Houston St until long after the el was dismantled.

    For 60-plus years, starting in the late 1870s, only bits were exposed to the sun: the jog from Vesey to Murray, and the stub from W 3rd to Washington Square. Until 1903 it was the Age of Steam, as trains were pulled by locomotives. Perhaps they looked mighty cute in a distant valley, but it probably didn’t seem a bit romantic when they went thundering right by your windows.

    The elevated and the mark that it made upon the streets where it ran is an all-but-forgotten chapter in our history. We’re grateful that you’re helping us to see better what has vanished.

    [You may drop this paragraph when you've made the correction.

    The "modern" shot of Canal and West Broadway shows on at least one NY Public Library entry as having been made May 19, 1939. In '36 you could still ride the el across Canal.]

    • wildnewyork Says:

      You are right, 1939. I was clearly not at the top of my game when I posted this last night!

      Thanks for the el info. Imagine all those city streets, rattling and choking in grime from the locomotives.

  4. sean Says:

    There was actually a proposal to rename West Broadway “Jackson Pollock Place” in the 1970s (http://sohomemory.com/2011/02/05/meet-me-on-the-corner-of-pollock-and-de-kooning/).

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