The Brooklyn Museum’s hit art exhibit in 1921

Alphonse Mucha’s Art Nouveau style became hugely popular in New York and Europe around the turn of the century, thanks in part to his theatrical posters of top actress Sarah Bernhardt.

Czech-born Mucha even lived in the city for a few years, his 1904 arrival trumpeted by the Daily News, which called him “the greatest decorative artist in the world.”

So when the Brooklyn Museum staged a retrospective of Mucha’s drawings, paintings, and posters in early 1921, about 60,000 New Yorkers packed the museum in January and February to see it.

The success of the exhibit may have had to do with the fact that it was free.

“Alphonse Mucha opted to allow free entry rather than charging each visitor fifty cents,” states the website of the Musuem of Art Nouveau and Art Deco in Spain.

“At the time money collected for admission went to the artist, and for Mucha it would have amounted to a very substantial sum.”

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