It’s a crucial north-south avenue that spans 120 blocks and many neighborhoods. But Third Avenue in Manhattan gets little love—except on the facade of this tenement off 104th Street.
The lettering was probably much easier to see from the Third Avenue El, which ran at least in part along the avenue from 1878 until 1955.
Curious about what it was like to ride the el? This 1950s video clip takes you along for all the noisy, rickety twists and turns. It’s great footage of a very different East Side.