Faded restaurant ads on Manhattan buildings

“Lunch Soda Lounge” reads this ghostly old signage on 35th Street between Fifth and Sixth Avenues.

I imagine the place had a long, skinny luncheonette counter and metal swiveling seats.

Beef? Beer? I’m not sure what the vertical word is under this coffee shop ad on East 23rd Street, nor do I have any idea when it dates to.

“Coffee Shop” itself is a lost term. It’s too anonymous, not descriptive and unique enough for today’s specialty coffee culture.

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