What Columbus Circle looked like in the 1920s

The traffic around the circle seems chaotic, and the fountains that surround it now wouldn’t come for another 80 or so years.

The yellow Victorian-looking structure in the center is the Pabst Grand Circle Hotel, torn down and replaced by the much-maligned Lollipop Building. Redone in the 2000s, it now houses the Museum of Arts and Design.

I can’t figure out what the billboard on top of the white building says. United States something? Columbus Circle had big, bright billboards and signage for decades.

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7 Responses to “What Columbus Circle looked like in the 1920s”

  1. Raiun Tiberius (@raiuntiberius) Says:

    United States Lines, perhaps?

  2. A. Nonymous Says:

    The sign says “United States Tires” and the building is the United States Rubber Co. Building.
    http://collections-static-4.mcny.org/Doc/MNY/Media/TR1/e/7/1/8/MNY235287.jpg
    http://collections.mcny.org/C.aspx?VP3=SearchResult_VPage&VBID=24UP1G7VYB20

  3. Tom Rinaldi Says:

    “United States Tires” – more here: http://nyneon.blogspot.com/2012/09/on-columbus-circle.html

  4. wildnewyork Says:

    Ah, thank you! Columbus Circle is dominated by media companies now: Time Warner Center, with the old and new Hearst buildings on 57th Street.

  5. cb_nyc Says:

    The area used to have lots of auto dealerships — the way the far, far West 50’s has now. The building at the SE corner of 57th & Broadway, as late as the 1970s, was Midtown Chevrolet.

  6. Dominic Cooney Says:

    He is wrong! the Pabst Grand Circle is physically connected to the Majestic theater, not across the street from it. Verify your facts before you put them to paper.’

    Verify by reading the vertical text on the columns.
    http://www.wisconsinhistory.org/whi/fullimage.asp?id=71607

  7. Be Bop Says:

    Your entry is wrong. The Pabst is 5 Columbus Circle, the tiny bit at 3 O’clock in this postcard. The mansard roof building is very hard to find info on or it’s proper name. (2 columbus circle wiki page is wrong too.)

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