A vintage ad on Middagh Street is fading fast

Isn’t it a beauty? An Ephemeral reader sent in this photo of the lovely “to let flats” ad at 70 Middagh Street in Brooklyn Heights.

Middaghsigntolet

As wonderfully preserved as it’s been for so many years (how many exactly, I have no idea), recent construction work has worsened its weathered, faded appearance. What a shame.

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3 Responses to “A vintage ad on Middagh Street is fading fast”

  1. Little Earthquake Says:

    Cool! Although at first I thought it read “Toilet Flats.”

  2. chas1133 Says:

    where is your mind…tsk tsk tsk

  3. Barbara Ann Rogers (@BRogersRE) Says:

    That’s what we always called it when we lived on this block.

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