Posts Tagged ‘Gulf & Western Building’

The billboard eye candy of Columbus Circle

March 24, 2011

Okay, so it was no rival to Times Square.

But in its 20th century heyday, the former Grand Circle (laid out in the 1860s; the Columbus monument didn’t arrive until 1892) boasted an impressive number of eye-catching signs and landmark billboards.

Here’s the West side of Columbus Circle in a 1907 Library of Congress photo, where the Time Warner Center is today. Ads for cigars, booze, and Uneeda Biscuits dominate.

A slightly different camera angle in the teens or 1920s reveals more billboards: for cigarettes and cars.

The famous Coca-Cola ad, photographed in 1938 by Berenice Abbott (through another alcohol ad), stood for decades until the building supporting it was bulldozed in 1966.

The site then hosted the Gulf & Western Building, which was remodeled into the Trump International Hotel in the 1990s.


Follow

Get every new post delivered to your Inbox.

Join 1,748 other followers