With the tree limbs that obscure it for most of the year almost bare, this old painted ad comes into view at Second Avenue and 109th Street.
But what is the advertisement for—something about Stanton Street, which is more than 100 blocks south?
Faded ads that are preserved in full are treasures. But most of the old signage found around the city consists of just one or two legible words—maybe a name or a type of service.
Whose business was it? What did they sell or manufacture? Without more words as clues, we may never know.
On the side of a prewar building now known as the Amsterdam Court Hotel at 50th Street and Broadway is this faded ad for apartments. How many rooms? How much per month? I wish we knew.
This faded sign, as seen from Sixth Avenue in the 20s, appears to read “R. S. Stern.” If this is correct, I wonder what Mr. Stern’s company sold.
An Ephemeral reader sent in this photo of side-by-side faded ads between Broadway and Amsterdam Avenue.
They’re tricky to make out, but it looks like “Sherman Square Motors Corp” on the right. Sherman Square—the little park down the street on 70th Street.
As for the ad on the left, this online collection of faded ads revealed it: “Livingston Automobile Radiators.”