Posts Tagged ‘Vintage store ads’

Holiday deals at a defunct city department store

December 19, 2012

Finlay Straus describes itself as a jeweler/optician in this Depression-era New York Daily News ad from December 19, 1934.

Finlaystraussad2

But based on the merchandise they’re pushing as part of a Christmas sale (and their locations, like Fordham Road and Fulton Street), the store is more like a Macy’s or a Target—selling the “practical” gifts that make good presents for people you don’t know very well or are easy to please.

Finlaystraussad

Seventy-eight years to the day after this ad ran, some of these gifts still pass as okay, such as appliances like mixers and juicers as well as tableware.

Of course, the typewriter, radio, and cigarette case/lighter have been relegated to the dustbin of Christmas presents past.


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