Swimsuit season is here

This sweet ad is from a newspaper called The Daily Graphic. It’s June 1879, time to try on the latest full-body wool bathing suits at Lord & Taylor’s, then on Broadway and 20th Street. At some point between then and now, Lord & Taylor dropped the ‘s from their name.


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3 Responses to “Swimsuit season is here”

  1. april Says:

    Who’d drown first: us wearing their getups or them seeing what we wear (or don’t wear) at the beach?

  2. A picnic on the beach at Coney Island, 1905 | Ephemeral New York Says:

    […] does it feel like to go to the beach in black stockings and wool suits . . . or the heavy hats the woman in the background has […]

  3. An elegy for Lord and Taylor—and its tea rooms | Ephemeral New York Says:

    […] Lord & Taylor opened its new Italian Renaissance–inspired flagship building on Fifth Avenue and 38th Street in […]

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