Queens—where residents once labored in factories producing (among other things) staplers, pencils, and . . . crackers. In 1914, the Loose-Willis Biscuit Company built a huge “thousand window” factory in Long Island City, where they cranked out millions of packages of Sunshine crackers. This ad comes from the back of the 1934 Boys High School yearbook:
The bakery shut down in 1965, and Keebler has since taken over the Sunshine crackers brand. But the old factory is still there; it’s that giant 10-story structure with IDCNY (International Design Center of New York) emblazoned on the roof, now used as a furniture design showroom.
Tags: IDCNY, Long Island City, Loose-Wiles Biscuit Company, Sunshine Crackers
April 20, 2009 at 7:26 pm |
I have a Loose-Wiles Bisquit Company bisquit jar, very large, it says Sunshine Bisquits on one side and Loose -Wiles on the other side, This item has been researched and nothing has been found. I want to know how I can find the history on this original, possibly one of a kind bisquit jars and its worth can you help me?
June 16, 2010 at 1:23 am |
I know you have posted over a year ago and hope this still finds you. I have no clue of any real value associated with the piece, but what I do know is there is a huge emotional value for me. My grandfather who recently passed away had a similar jar on the counter, until it recently broke. I am hoping that you may have a similar piece, and if so I would be wondering if you would want to part with it for a fair price. Pleas elt me know either way.
Thanks
July 20, 2010 at 3:04 am
I have a very large loose wiles clear biscuit jar. the lid has a few cracks around the edges. There is a peanut for the handle. The jar is in great shape except for a BB sized hole😦 Let me know if you are interested in this piece.
July 20, 2010 at 6:30 am
Most certainly… Would you be able to send me a picture??? Nelsch06@luther.edu
June 13, 2009 at 7:26 am |
[…] the late 1970’s. The shells of the titanic companies like Adams (Beeman) Chewing Gum, and Sunshine Biscuits line the streets surrounding the yard, but modernity has largely cut their links to it. These […]
November 29, 2009 at 8:45 am |
[…] before the late 1970’s. The shells of the titanic companies like Adams (Beeman) Chewing Gum, and Sunshine Biscuits line the streets surrounding the yard, but modernity has largely cut their links to […]
July 20, 2010 at 6:28 am |
Most certainly… Would you be able to send me a picture??? Nelsch06@luther.edu