Luxury apartment hunting in 1936

Perhaps we’re headed for a repeat of the 1930s, when ritzy uptown apartment buildings put up in the 1920s for wealthy New Yorkers didn’t attract quite enough renters, thanks to a little thing called the Great Depression. Hence the need for ads like these offering amenities and stabilized rents, which appeared in The New Yorker in July 1936.

What were the “unusual transportation facilities” available at the Majestic, as promised in this ad? And 277 Park Avenue sounds like an appeal to the pleasures of suburbia:

 

The Beaux-Arts Apartments don’t come off as very luxe, considering the free bus service and pension plan. Pension plan?

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2 Responses to “Luxury apartment hunting in 1936”

  1. Boris Says:

    I think “pension plan” may refer to a meal plan at the restaurant, where one pays by the month or year instead of per meal. Either that or senior citizen discounts :).

    Oh, and perhaps “bus service” means room service?

  2. wildnewyork Says:

    That sounds like a good explanation. But I like the idea of such an oversupply of apartments sitting empty, building managers offer to help fund a potential renter’s retirement!

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