A raging fire on a freezing cold night

Everyone knows about the Triangle Shirtwaist fire, the 1911 disaster that ushered in fire code reforms and workers compensation laws. But just a year later, another deadly blaze struck Manhattan: the Equitable Life Assurance (no, that’s not a typo) Building fire.










At 5 a.m. on January 10, 1912, a small basement blaze in the building at Broadway and Pine Street quickly traveled through elevator shafts and exploded into an all-consuming inferno. Every fire company south of 59th Street arrived to help. Making it especially difficult was the 20-degree temperature and 60 mile an hour winds.

As The New York Times put it that morning: “Ice seemed to form in the very air. It clogged the apparatus, rooting the pieces to the frozen streets. It settled in cloaks over the men themselves, so that they had to be chopped and thawed out from time to time that they might go on with work.”


Six men, including two firefighters, died before the fire was over. Half a billion bucks were safe in the building’s massive vaults. A new, 40-story Equitable building went up on the site and still stands today.

Tags: , , ,

3 Responses to “A raging fire on a freezing cold night”

  1. Green daisy Says:

    Half a billion? Is that a typo, or did they really have that much in the safes?

  2. A rich bachelor’s ball ignites a Gilded Age scandal | Ephemeral New York Says:

    […] cultured, and—as the heir to the Equitable Life Assurance Society—incredibly rich, Hyde was one of the brash young men Gilded Age newspapers […]

  3. A March blizzard pummels New York by surprise | Ephemeral New York Says:

    […] day before it hit, the temperature (measured from the Equitable Building at 120 Broadway) was a balmy 40 degrees—and the forecast at the tail end of what had been a warm […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: