Building ads do not fade away in SoHo

I have no idea how old this Coca-Cola sign is on the side of this SoHo building, but I get the impression that it stubbornly refuses to let the elements wash it off forever.

With the Mini Cooper ad right there, it looks even more ghostly:


It’s tough to read the lettering above this ad for a yarn store, but I think it says JC Yarns:














Until the 1980s, SoHo around lower Broadway used to be a dingy shopping area for material, yarn, and other sewing paraphernalia. RIP, old fabric district.

3 Responses to “Building ads do not fade away in SoHo”

  1. blackbohemian Says:

    I used to work in The Puck Building back in the 90’s. SoHo has changed alot even since then. The old signs are wonderful to spot in the most amazing places.

  2. Sean Says:

    Underneath the Coke sign is another that advertises the Hippodrome, an old theater midtown.

    Under the Donna Karan sign of Houston/Bdwy there had been a ghost sign (or palimpsest) for The American Tobacco Trust – “You can ‘Trust’ us” with a large golden tobacco leaf. That would have to have been around the time of the Anti-Trust Act (1905).

    Also, look at the upper floor side walls, particularly near Bdwy, at different times of year at different times of the day when the sun is just right and you can see these old ghosts. Several remain advertising hats, where the industry had been located near Prince. In fact a wholesale hat store still sold on the SW corner of Prince and Bdwy into the 80s.

  3. Juliet Bittencourt Says:

    Re: J C Yarns

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