When Tiffany & Co. moved “uptown”

This is the time of year when Tiffany & Co. gets lots of traffic; Valentine’s Day is a prime day to get engaged. It probably was in February 1905 as well. That month, Tiffany & Co. ran this full-page ad in the general interest magazine The Cosmopolitan

tiffanyad Besides pushing their famed “Blue Book” catalog (still published in 2009!), the ad probably served to let readers know about  Tiffany’s new uptown digs.

Earlier that year, the store had moved out of its longtime location on 15th Street and Union Square West—a cast-iron beauty now serving as a condo. With Union Square on its way to becoming a low-rent theater district, Tiffany’s joined Lord & Taylor, B. Altman’s, and other shops in fashionable midtown.

Tiffany’s started out in 1837 downtown opposite City Hall Park. The store did a stint on Broadway and Prince Street (see photo below) in the last years of the 19th century. They moved into their current Fifth Avenue and 57th Street building in 1940.

 

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4 Responses to “When Tiffany & Co. moved “uptown””

  1. The slums of dark, foreboding Duane Street « Ephemeral New York Says:

    […] Comfort Tiffany—son of Charles Tiffany, founder of Tiffany & Co, the famed jeweler then located on Prince Street and Broadway—is better known for his lovely stained glass […]

  2. PRINCE & B’DWY NYC | Gail Ingis, ASID Says:

    […] You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own […]

  3. A desperate Mrs. Lincoln visits New York in 1867 | Ephemeral New York Says:

    […] Her trips weren’t about politics, however. She was mainly in Gotham to shop the city’s many expensive stores—like A. T. Stewart, Lord and Taylor, and Tiffany & Co. […]

  4. A cast-iron jewel sits behind this glass facade | Ephemeral New York Says:

    […] jeweler relocated after starting out on Broadway across from City Hall in 1837 before moving to Broadway and Prince Street in the mid-19th […]

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