It was the oldest brewery in New York City, operating in various locations from 1842 to 1976 first in Manhattan (Chelsea, then Park Avenue and 51st Street) and then in Brooklyn.
Was Schaefer ever the beer of the pearls-and-corsage set? This 1935 New Yorker ad makes it seem so.
Schaefer was the nation’s best-selling beer for most of the 20th century. The Brooklyn factory shut down in 1976 and the site is now occupied by Schaefer Landing, the luxury housing complex.
Hmm, wonder how apartments are selling in this economy and without the Water Taxi service promised to potential residents.