Kitschy and colorful 1960s store signs

Vintage signs like these have such a Jetsons-era feel. They liven otherwise drab city blocks with color and fun swinging-’60s fonts.

Superior Florists are off Sixth Avenue in the ever-shrinking flower district of the upper 20s:


The Carnegie Deli sign, on Seventh Avenue in the 50s, features a similar retro cursive font and an even brighter yellow hue:


At Greenpoint Avenue and Queens Boulevard in Sunnyside is the King Boulevard Mens Shop. (Suits for $79.99!) 


The poor Trowel & Square Ballroom, on 125th Street in Harlem, looks neglected and forlorn: 


Strange to name a ballroom after a tool used to spread dirt or cement. Does anyone know the history of this place?

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3 Responses to “Kitschy and colorful 1960s store signs”

  1. Kaz Says:

    Found the below link that explains the Trowel & Square Ballroom. Apparently, it was run by the Order of the Eastern Star (female counterparts of the Masonic Order), so the name makes sense.

  2. wildnewyork Says:

    Cool, thanks! I wonder if it’s still open or what it’s used for now.

  3. Troy from Harlem Says:

    I did a story with Keith KC and Boo Ski of the Master Don and the Def Committee M.C.s and use a picture of this place. What I was told in the past this place was also a hip hop club back in the late 70’s early 80’s and it was called The Terrace Ballroom. Today hip hop parties are there again.

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