This remarkably well-preserved three-story faded ad was put up by a box company on Spring and Wooster Streets—a nice reminder that Soho was once a manufacturing neighborhood with many small factories. Note the great old phone exchange CA 6-7390.
What happened to the box factory? Probably turned into condos. A little research shows that there was a box company at 73 Wooster Street. Shut down in the mid ’90s, it was renovated into multimillion-dollar loft condos within a few years.