Some of the letters in this Gertel’s sign don’t look like they light up, yet that’s okay. Seeing the words “bakery” and “luncheon” one on top of the other in that old-time font more than makes up for it.
Luncheon: This old-school word is disappearing fast from the New York vocabulary.
Gertel’s home had been Hester Street since 1914. They relocated near Myrtle Avenue in Clinton Hill in 2008, taking the iconic sign with them.
I have no idea how long G&M Variety Discounts House has been on Broadway in Washington Heights. But judging from the shape of the sign, I’d say since the 1960s.
Tags: G&M Variety Discounts House, Gertel's, Gertel's bakery luncheon, Hester Street bakeries, New York City vintage signs, old signs in New York City, Vintage store signs, Washington Heights
Ephemeral New York 
December 2, 2009 at 11:00 pm |
Gertel’s near Myrtle has the literal ring of poetry about it! And that is a sensational sign – I also love the juxtaposition of the words Bakery and Luncheon.
December 2, 2009 at 11:03 pm |
You know, I didn’t even realize the rhyme–thanks for pointing it out!