A penny postcard of Madison Square

Looks like a sweet spring day at the crossroads of 24th Street, Fifth Avenue, and Broadway.

The neighborhood was extremely fashionable around the turn of the 20th century, when this card dates to. 

That’s Madison Square Garden, the Moorish-looking tower on the right. The billboard ad above the red building in the center is a gem—it’s for White Horse Scotch Whiskey.

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2 Responses to “A penny postcard of Madison Square”

  1. Josie Says:

    The sign says WHITE HORSE Scotch Whiskey. In the late 1960s I worked across from Madison Square park. On one of those days there was a partial eclipse of the sun. I left the office and went into the park to exerience the eclipse. It never got dark, exactly, but only dim, sort of greyed-out. But what was interesting was that just moments prior to commencement of the eclipse, all the birds in the park first set up a loud squawking, then darted into the trees, and there remained motionless and silent throughout the entire eclipse.

  2. wildnewyork Says:

    Wow, very cool and creepy. Unfortunately my most colorful animal experience in the park involved a pack of rats!

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