Ghostly ads of the Garment District

One of the best concentrations of faded ads is in the Garment District, where clothing and accessories companies once—perhaps still—manufacture dresses, coats, belts, and other industry staples.

I love the 1960s-ish 45-single logo on this ad, for Baar and Beards accessories is on 37th Street. It’s close to their headquarters at 350 Fifth Avenue.

Vintage Robert Bestian handbags are for sale all over the internet, but other than that, there’s not much information this brand out there. The ad is on 33rd Street.

Does this really say “Style Undies” above a list of children’s clothes words like pajamas and play togs?

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7 Responses to “Ghostly ads of the Garment District”

  1. Johannah Says:

    It appears to be the name of the company that manufactured the garments. There’s another photo, posted to Flickr, showing large, clear signage, “STYLE UNDIES Inc. Children’s Lingerie & Sleepwear” along the top of a manufacturing or warehouse building possibly on 35th Street near Madison Avenue, at:

  2. Terry Says:

    Here’s some info on Robert Bestién:

  3. wildnewyork Says:

    Thanks for both links. Too bad the Robert Bestien sign isn’t as old as it looks.

  4. Fading Ads, Pickled in Pixels - City Room Blog - Says:

    […] as on many days, Ephemeral New York is taken by that charming and most visible symbol of the changing city: the fading painted […]

  5. Art Nouveau beauty on a gritty Midtown corner | Ephemeral New York Says:

    […] one lovely example from 1903 survives at the gritty Garment District corner of Eighth Avenue and 38th […]

  6. George Says:

    I’m not a New Yorker by any stretch of the imagination, but the city has fascinated me since I first set foot there Thanksgiving week of 1960, having arrived at Port Authority by way of Greyhound bus direct from the Navy base in Norfolk, Virginia. The sheer size and excitement of the large city overwhelmed me, and still draws me back so many decades later.

  7. Hauling clothes in the Garment District in 1955 | Ephemeral New York Says:

    […] least some faded ads continue to hold their own on former factory […]

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