Dueling faded ads in the coffee and tea district

Two full-frontal, side-by-side ads for two different coffee and tea wholesalers duke it out on Hubert Street off Greenwich Avenue.

In the 19th and much of the 20th century, Tribeca—then known as the Lower West Side—was the city’s food wholesaler hub.

Ships would dock in the Hudson and unload goods into warehouses owned by importer-exporter companies. Those lovely old warehouses now serve as luxury loft apartments.

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5 Responses to “Dueling faded ads in the coffee and tea district”

  1. charlie Says:

    thought you would like this lovely short film on ad painting nowadays, “up there”:

    i think the coffee and tea ads in your post make an appearance!

  2. wildnewyork Says:

    Thanks, beautiful work! I urge anyone interested in faded ads and ad painting to watch.

  3. sam Says:

    Luxury? They look fairly run-down for luxury…

    BTW – I adore your blog! I’ve been reading all the archive posts in preparation for a trip to NYC this year!

    • ephemeralnewyork Says:

      thank you! believe me, they’re luxury.

    • trilby1895 Says:

      Any place other than Manhattan, NYC, that’s exactly what those former warehouses would be – run-down, even slums and no right-minded person would consider living in them. But here, they are a valued part of this city’s fabled history therefore infinitely desirable for history “junkies” like me (who are waiting impatiently for that time machine….)

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