What pizza place is Lou Reed posing beside?

The August 1984 edition of monthly downtown arts newspaper the East Village Eye featured a cover story on Lou Reed timed to the release of his New Sensations LP.

The article includes this photo of a cool-looking Reed taken in front of an anonymous pizza shop somewhere in New York City, with a great chalkboard menu beside him (“veal and peppers parm $4.75”). 

A very close look reveals a phone number under “Free Delivery.” And that number turns out to still belong to . . . Big Nick’s Burger and Pizza Joint at Broadway and 77th Street.

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2 Responses to “What pizza place is Lou Reed posing beside?”

  1. Alex Says:

    Good detective work. Lou Reed took a walk on the upper west side.

  2. wallyhorse Says:

    Unfortunately, Big Nick’s is no longer there of course (closed a year ago due to rent increases), though the other Big Nick’s is still going on 71st east of Columbus.

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