Ghostly faded ads of old city businesses

On 18th Street overlooking Broadway is this ad for A. Steinhardt & Brother, an importing company once located in the Union Square building were Petco is today.

Goodall Rubber, as seen in this Tribeca sign, also had a New York office. But the real find is the older, more weathered ad behind it.

You can just make out “manufacturer of handkerchiefs” at the bottom.

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6 Responses to “Ghostly faded ads of old city businesses”

  1. Sean Says:

    The old sign behind Goodall, if you look closely, advertises “manufacturer of chandler ????” a chandler being a supplier of shipping supplies and equipment.

    Down in TriBeCa, around west bdwy and duane, is another old sign for a chandler.

    The west side was full of them. Until about 15 yrs ago there was one on West St at W 15, since torn down, that sold stuff to sailors, like jeans and other supplies, and one up on West St in the W. 50s, that sold a lot of stuff for sea travellers, like luggage. It closed in the 80s

  2. wildnewyork Says:

    Ah, thanks Sean. I studied it for like half an hour and came away with handkerchief!

  3. Tim Says:

    Actually I see “Manufacturers of Handkerchiefs” but what do I know? I’d know for certain if that window had not been punched into the wall.

  4. Sean Says:

    I stand corrected. Handkerchiefs it is. Thank you. gentlemen.

  5. hiko Says:

    You do a great job that will remain for the future. The city means not only buildigs and roads but memories of people.. their hopes and disappointments.. So, people makes “a bunch of buildings” a city, their soul.
    I live in Istanbul, Turkey and never have been in Usa. Anyway I like city culture and good people so much. I say hello to all New Yorkers from Istanbul. :-)

  6. Christian Montone Says:

    There is a really nice one on the south side of 13th street between 5th and 6th Ave. in Manhattan…. it faces 6th Avenue… about three stories up, next to the boxed off, shedded construction site. Definitely worth a stroll.

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