Vintage Coca-Cola signage on faded storefronts

Are these real Coca-Cola store signs—or just temporary props put up for a film shoot?

I might say the latter if I didn’t see them myself. There aren’t many delis, drugstores, and luncheonettes left in New York featuring the familiar red and white Coke logo.

Spotting one is like a trip back in time. The Starlite Deli fluorescent sign continues to light up West 44th Street in Times Square.

A handmade sign advertising Coke and 7-Up, now that’s a rare find. This one is on Carmine Street.

This corner shop in Astoria apparently still stocks 20th century artifacts such as school supplies, cigars, and “pocketbooks.” It’s under the N train elevated tracks.

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10 Responses to “Vintage Coca-Cola signage on faded storefronts”

  1. Stephanie Says:

    The Astoria place is a regular newsstand now. It sells the usual–candy, snacks, lottery tickets, magazines, drinks, etc. It most definitely does _not_ have school supplies and pocketbooks–it was probably more cost-efficient just to keep the old sign.

  2. Kari Says:

    Park Luncheonette in Williamsburg/Greenpoint has old Coca Cola signs on its storefront. I don’t think the restaurant is open anymore, so I don’t know if the signs are original; they may just be contributing to the “vintage” look. But I think a restaurant has been in that spot for a long time…may be worth checking out.

  3. wildnewyork Says:

    You know, I knew that sounded familiar…I’d forgotten I have it in the archives. A great old sign for sure.

  4. Robert Fong-Diaz Says:

    The Noodle Bar sign is a reproduction. Noodle Bar has only been around for a few years, although the sign may be based on one that was previously there.

  5. Green daisy Says:

    So, would Coke pay for the cost of the sign in exchange for the exposure? Is that how these signs came about?

  6. Vintage Coca-Cola signs hiding on city corners | Ephemeral New York Says:

    […] More vintage Coca-Cola signage on city storefronts can be found here. […]

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  8. This Brooklyn corner store has one of the last vintage soda signs | Ephemeral New York Says:

    […] Over the years Ephemeral New York has featured some last remaining privilege signs. I can’t guarantee any of them still exist, but if you’re an old-school sign enthusiast, check them out here. […]

  9. Canada Says:

    The Starlite Deli ( appears to be still operating and the sign has not changed from a July 2022 Google Street image. The Noodle Shop at 26 Carmine closed down in ~2021 according to some food websites.

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