Are these real Coca-Cola store signs—or just temporary props put up for a film shoot?
I might say the latter if I didn’t see them myself. There aren’t many delis, drugstores, and luncheonettes left in New York featuring the familiar red and white Coke logo.
Spotting one is like a trip back in time. The Starlite Deli fluorescent sign continues to light up West 44th Street in Times Square.
A handmade sign advertising Coke and 7-Up, now that’s a rare find. This one is on Carmine Street.
This corner shop in Astoria apparently still stocks 20th century artifacts such as school supplies, cigars, and “pocketbooks.” It’s under the N train elevated tracks.
Tags: 7-Up store signs, Carmine Street Noodle Bar, Coca-Cola in New York City, Coca-Cola signs, faded store signs, neon store signs, Starlite Deli NYC, Times Square florescent signs, vintage signs in New York City
Ephemeral New York 
April 7, 2011 at 3:17 pm |
The Astoria place is a regular newsstand now. It sells the usual–candy, snacks, lottery tickets, magazines, drinks, etc. It most definitely does _not_ have school supplies and pocketbooks–it was probably more cost-efficient just to keep the old sign.
April 12, 2011 at 8:00 pm |
Park Luncheonette in Williamsburg/Greenpoint has old Coca Cola signs on its storefront. I don’t think the restaurant is open anymore, so I don’t know if the signs are original; they may just be contributing to the “vintage” look. But I think a restaurant has been in that spot for a long time…may be worth checking out.
April 12, 2011 at 8:12 pm |
You know, I knew that sounded familiar…I’d forgotten I have it in the archives. A great old sign for sure.
https://ephemeralnewyork.wordpress.com/2008/07/25/time-stands-still-in-greenpoint/
April 28, 2011 at 3:40 pm |
The Noodle Bar sign is a reproduction. Noodle Bar has only been around for a few years, although the sign may be based on one that was previously there.
April 28, 2011 at 3:46 pm |
Oh, thanks for letting me know. I swear I’ve seen that sign for years, but maybe not.
November 26, 2011 at 8:33 pm |
So, would Coke pay for the cost of the sign in exchange for the exposure? Is that how these signs came about?
April 12, 2013 at 2:07 am |
[…] More vintage Coca-Cola signage on city storefronts can be found here. […]
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October 24, 2022 at 3:04 am |
[…] Over the years Ephemeral New York has featured some last remaining privilege signs. I can’t guarantee any of them still exist, but if you’re an old-school sign enthusiast, check them out here. […]
October 24, 2022 at 8:03 am |
The Starlite Deli (starlitedeli.com) appears to be still operating and the sign has not changed from a July 2022 Google Street image. The Noodle Shop at 26 Carmine closed down in ~2021 according to some food websites.