Before every city neighborhood featured a vegan bistro or bakery, before 1970s Manhattan became dotted with “health food” stores and macrobiotic restaurants, there was a local mini-chain called Farmfood.
At three midtown locations, Farmfood served meat-free meals as far back as the 1930s to city residents who considered themselves vegetarians.
I found Farmfood’s appealing ad on the back of a vintage matchbook, interestingly enough.
Vegetarian eateries today would lose all credibility if they did anything that seemed to endorse smoking. But hey, it was the 1930s.