“Despite efforts to attract more men as customers with the addition of cocktail bars at many “stores” as they were known, Schrafft’s remained known primarily as a woman’s emporium,” states the Oxford Companion to American Food and Drink, published in 2007.
“Hot fudge sundaes, lobster Newberg, and creamed chicken on toast could be had in an atmosphere of middle-class gentility.”
This 1959 menu comes from the wonderful menu collection that’s part of the New York Public Library Digital Collection.
Check out the offerings here—such as eggs scrambled in butter and crushed strawberry sundae.
Top photo: a Schrafft’s on Fifth Avenue and 13th Street, no longer there