The 23rd Street “shopping district” by night

Judging by where the Flatiron Building is on the left of this vintage postcard, this looks like 23rd Street between Fifth and Sixth Avenues.

On this block, venerable department stores like Stern’s have been replaced by Home Depot and a shoe store named . . . Shoegasm.

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8 Responses to “The 23rd Street “shopping district” by night”

  1. Parnassus Says:

    I thought that cringe-worthy whimsical store names were the worst–Flying Horsefeathers, The Purple Anchovy, etc.
    I was wrong.
    –Road to Parnassus

  2. wildnewyork Says:

    Yes, it’s about as bad as it gets. And there are three locations!

  3. Heather Says:

    Yep, definitely 23rd between 5th and 6th – Home Depot is in the old Stern Brothers building. See for some then & now photos.

  4. Three different ways of looking at 23rd Street « Ephemeral New York Says:

    […] 1975, the famed department stores that made 23rd Street synonymous with fashion and shopping at the turn of the century—such as Stern’s and Best’s—were long […]

  5. One girl’s 1899 travel diary of New York City | Ephemeral New York Says:

    […] any trend-driven tween, King wrote about the clothes displayed in stores like Stern’s (top image) in the Ladies Mile shopping […]

  6. Gilded Age New York City’s “Beggars’ Paradise” | Ephemeral New York Says:

    […] was more lucrative during the day thanks to its fashionable and luxurious stores and hotels, like Stern Brothers and the Fifth Avenue Hotel across Madison […]

  7. trilby1895 Says:

    Blasphemy! The magnificent Stern’s Department Store replaced by a lowly, common, “Home Depot”. But at least “they” didn’t destroy the building, itself and I hope “they” never manage to do.

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