Faded restaurant ads on Manhattan buildings

“Lunch Soda Lounge” reads this ghostly old signage on 35th Street between Fifth and Sixth Avenues.

I imagine the place had a long, skinny luncheonette counter and metal swiveling seats.

Beef? Beer? I’m not sure what the vertical word is under this coffee shop ad on East 23rd Street, nor do I have any idea when it dates to.

“Coffee Shop” itself is a lost term. It’s too anonymous, not descriptive and unique enough for today’s specialty coffee culture.

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One Response to “Faded restaurant ads on Manhattan buildings”

  1. trilby1895 Says:

    Love those signs and trying to imagine the scene “back then”. One of my favorite fantasies is standing outside, closing my eyes…..and walking in through the door to whatever was there 100, 125 years ago…

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