An old-school faded ad on Delancey Street

You can’t miss this slice of the old-school city at Delancey and Allen Streets: a colorful ad for a fabric emporium launched in 1910 by a Polish immigrant pushcart peddler selling rags.


Beckenstein’s Orchard Street home is apparently closed; the business relocated over to 32 West 20th Street. Luckily the sign remains.

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4 Responses to “An old-school faded ad on Delancey Street”

  1. EV Grieve Etc.: Mourning Edition | NYC Real Estate News Says:

    […] Ghost signage on Delancey (Ephemeral New York) […]

  2. Nankie Says:

    Knowing that my mother (age 92) grew up around here, I sent her this link, asking her if she remembered the sign. This was the reply I got:

    of course i remember that sign. i saw it everyday for years. the original shop was at 130 orchard st 2 bldgs away from our relative jack rubin’s dance studio at 134 orchard where my mother visited her cousin every day for coffee. we came around every time asking “is my mother here” ? how could i forget. the store had the most magniicient bolts of fabric i ever saw. the place was cavernous. thanx for the memory. mom

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