Blue, green, red, yellow, pink—a walk down an old-school city street bathes you in bursting color and light. It makes New York feel magical.
Just looking at the Veniero’s Pasticceria sign (119 years on East 11th Street!) kicks in a cannoli craving.
Pasticceria is a beautiful, lyrical word, no?
Russ & Daughters Appetizers, on East Houston, is a feast for the eyes inside as well.
This slightly derelict clothing-store sign on Orchard Street doesn’t pop with color, but the light blue and red on the left are the kinds of 1960s kitschy hues you rarely see anymore.
The High Style Shirt Company is long-gone; an art gallery moved into the space and uncovered the vintage signage. Luckily they kept it up!
The Clover Delicatessen glows in emerald and pink on Second Avenue at 34th Street. It’s been around since the 1940s.
Tags: Clover Delicatessen, High Style Shirt Co. Orchard Street, neon signs, old New York store signs, old store signs New York City, Russ & Daughters sign, Veniero's Sign East Village, Vintage store signs
Ephemeral New York 
September 12, 2013 at 4:55 am |
I really love your Blog ! : )
September 12, 2013 at 5:34 am |
Thank you!
September 12, 2013 at 11:05 am |
Clover Deli must have served a lot of food in the 1950s-60s, after all the big bus station was right few blocks up on 1st Ave, it was like the Port Authority station serving the East Side of Manhattan. They tore it down and put up, what else?, a big ugly skyscraper. Used to catch a bus going to LaGuardia Airport back in those years.
September 12, 2013 at 12:42 pm |
Love Veniero’s….the sign, the history…oh yeah…and what’s inside! The second stop after John’s around the corner….I mentioned it in a previous post talking about years in signs…great color combo
September 12, 2013 at 2:26 pm |
Yes, thanks for mentioning it recently–I realized I’d never run anything on the fantastic sign!
September 14, 2013 at 9:18 pm |
These are amazing – thanks for sharing.
March 3, 2014 at 4:51 am |
[…] near 14th Street, when this was an Sicilian immigrant micro-neighborhood featuring Russo Brothers, Veniero, and probably hundreds of small shops lost to […]