1970s city store signs that burst with color

Treat yourself to a Monday morning explosion of old-school color—courtesy of these New York store signs that give off a very 1970s vibe.


Ace Pump got its start in 1936, and still deals in engineering supplies on superluxe 21st Street in Chelsea.


I’ve always loved the 20th Century Garage sign, as well as its name, which must have sounded very modern at one time. It’s near Tudor City on East 48th Street. It looks like it was made before the 1970s, no?


Jerome Florist, on 96th Street and Madison Avenue, has been selling arrangements to Upper East Siders (and the area’s abundance of hospitals) since 1929.


Once known as Capital Audio & Electronics, this Duane Street shop took the electronics out of its name, perhaps to sound less 1970s-ish.


Pharmacy signs like this one in Queens—no-frills, no brand names, with a neighborhood vibe—have mostly disappeared from city streets.

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5 Responses to “1970s city store signs that burst with color”

  1. penelopebianchi Says:

    I am a decorator who grew up in Pasadena, California. Now I live in Santa Barbara (actually Montecito);! I lived in New York City (I always spell it out!!) for a year….1969-1970) I lived at 153 East 57th street (above Hammacher Schlemmer) in a studio with a view of a brick wall of a high rise outside two feet away.
    My first day there I opened the windows (OOPS!!!) I found out what that “incinerator” at the end of the hallway did! My red and white toile furniture was completely “grey” after 4 hours. Live and learn!!!

    I could not adapt. I ran screeching and crying home to Pasadena…..and now Santa Barbara…..

    However; my very favorite place to visit in the entire world is New York City…..nothing even close!! It is the best To inspire, to excite, and to enervate!

    The decorating stores……the first time I went to “John Rosselli” 25 years ago when it was “on the river” I missed my plane!!!
    Treillage……informed my entire house we built in Santa Barbara!

    David Patrick Columbia…..NYSD! My favorite friend!

    The River Club……my favorite place to stay thanks to my friends…..There is just not anyplace that can compare!@

    And how about “PALE MALE”

    LORDY!!! He is about to hatch some more babies!



  2. penelopebianchi Says:

    that goddamn “autocorrect” did the worst! I used the word “innovate:; and it autocorrected “enervate” which is not what I meant at all! we will survive!! HA!!!

  3. Bob Rosenthal Says:

    Date: Mon, 24 Mar 2014 05:38:10 +0000 To: dmrp0611@hotmail.com

  4. hi chelsea (@hichelseablog) Says:

    I’ve always loved the Desco Sign on 14th street. Looks like you covered that here: https://ephemeralnewyork.wordpress.com/tag/desco-vacuum/

  5. janinsanfran Says:

    In the 1970s, I worked at a sign shop on Chrystie St near Delancy that may have made some of those signs. We had old timers who painted signs on canvas for elections and on show cards. In the back, there was a Puerto Rican crew that fabricated those plastic signs with raised letters that are in some of those pictures. That crew did a lot of work in Chinatown, but would fabricate for most any part of the city. Business was hot as I remember…. I was “the girl” whose presence as a messenger and errand runner gave the shop “a touch of class” in the words of the owner.

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