Fall fashion: must-have clothes for men in 1911

This week, dozens of thick September fashion magazines have hit newsstands, all celebrating the hottest trends and styles for fall.


In 1911, fashion-forward men and the women who shopped for them had this Fall Style Book to guide them. That man holding the reins is wearing one incredibly long tan coat!

Interesting that the image is set in front of the 42nd Street main branch of the New York Public Library—the building had its dedication and grand opening just a few months earlier.

[Image: NYPL Digital Gallery]

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9 Responses to “Fall fashion: must-have clothes for men in 1911”

  1. Audrey Burtrum-Stanley Says:

    You’re never going to make it as The SHERLOCK HOLMES of NYC!

    The artwork does NOT show ‘the length’ of the driver’s coat. Look again — you can see the coat opens down the front and with a typical buttoning of the left side atop the right-side-which-has-the-sewn-on-buttons. (NOTE: the woman behind the driver, has a lady’s coat which buttons the opposite way – proving the artist was detail-oriented;)
    Now, if the loooong portion of fabric was indeed the lower area of the coat, the artist would have needed to add a line. Because of the driver’s seated position, this detail would depict the coat’s two front halves.
    Therefore, the loooooong area you guessed as being a coat is actually a ‘lap or carriage blanket’. The coat and blanket merely seem to have been printed in too, too slight color differences.

    I love your blog!

  2. ianschoenherr Says:

    By the great poster artist-illustrator-art editor-author-etc. Edward Penfield (1866-1925).

  3. ephemeralnewyork Says:

    Thank you for supplying the artist’s name!

  4. William Krause Says:

    Clothes, carriage, horses, It still looks stylish. The headline on the illustration itself—allowing for print preparation needs of that era—was most likely hand lettered. One can see that in the letter shapes & type ligatures,
    Great example of print promotion; my compliments to you.

  5. Rich T Says:

    I’m trying to figure out where grinning guy, whose hat is the highest in the picture, is sitting. He seems to be beyond the carriage. The perspective is just a little off, imho..

    • ephemeralnewyork Says:

      He does look a little off, as in creepy.

    • ledamato Says:

      I’m counting 8 heads on top of that teetering carriage, including the creeper holding the horn. How about that little face to his left? What the heck is she holding on to? Love this ad. So much attention to detail in the horses.

  6. Vestido de Mulher Says:

    Vestido de Mulher

    Fall fashion: must-have clothes for men in 1911 | Ephemeral New York

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