Some of these 1970s and 1980s–era signs are losing the battle with the elements, like this hand-painted original for Utica Avenue Electronics (VCRs!) in Crown Heights.
Others advertise small businesses in a contemporary city that can be cruel to struggling mom and pop shops.
Perhaps that’s why Continental Shoe Repairs on Broadway and Barclay Street is no longer open.
The sign for Ashland Pharmacy, in Fort Greene, notes that they accept the union plan.
Which union plan? In an older New York, when health insurance wasn’t quite so complicated, the distinction may not have mattered.
City Water Meter Repair Co., Inc. is the only water meter repair shop I’ve ever seen.
Based on the condition of the sign (N.Y. City!), it looks like they’ve been around since the East Village’s heyday as a slumlord neighborhood.
You have to love Fort Grene’s Luv-n-Oven Pizza: the rhyming name, the old-school white, green, and red sign, the fact that gyros and hamburgers are on the menu.
A classic greasy New York corner pizza place that is making me hungry just looking at it.