Here’s a look at Times Square in 1900, seven years before the neighborhood became famous for the annual New Year’s Eve ball drop—and in fact, before it was even called Times Square.
At the time, the nexus of avenues that would soon be dubbed the Crossroads of the World was known as Longacre Square, the sleepy center of the city’s carriage industry.
By the turn of the 20th century, New York’s theater district had edged up against the area—see the burlesque house on the left. In four years, the New York Times would relocate to that spot in the center of the card.
And starting in 1907, New Year’s Eve in New York would never be the same.
[Photo: MCNY 188.8.131.5232]