The lost ritual of the Fifth Avenue Easter Parade

It started as an informal promenade in the 1870s, when New York’s most prestigious churches—like St. Patrick’s and St. Thomas, both on Fifth Avenue—began decorating their interiors with beautiful floral displays in honor of Easter.

Churchgoers dressed in their Easter Sunday best would visit different houses of worship to admire the flowers, explains author Leigh Eric Schmidt in Consumer Rites.

By the 1880s, this post-service visiting transformed into a loosely structured parade, with the fashionable and well-to-do strolling in the early afternoon on Easter Sunday up and down Fifth Avenue, from Madison Square to Central Park.

New Yorkers loved the spectacle. “Fashion bursting from its sack-cloth and adorning itself in new and beautiful garments,” the New York Times front page read on April 11, 1887, the day after Easter.

“Everybody and his cousin were on the pavement yesterday. For was it not Eastertide, Fifth Avenue’s brilliant day of days in all the length of the year?”

The Easter Parade was partly a ritual shaking off the chill of winter, but it was also the Gilded Age version of a fashion show, with Fifth Avenue sidewalks as the runways.

“The men were all in sober black save when at times the irreverent dude lit up the street with a gridiron shirt and a sonorous necktie,” the Times continued.

“But the ladies? They were as a flock of butterflies that, for a time locked within the church, had fluttered outward far and wide to try the Springtime sunlight on their glittery wings.” (You have to love that 19th century journalistic style.)

While you can’t tell from the black and white photos, these female parade-goers were decked out coats and dresses covering every color of the rainbow.

The crowds moved at a crawl all afternoon, dissipating as the temperature rose only to swell again in later in the day as the sun began to set, the Times reported.

“[As] the crowd reappeared, and hour after hour, the well dressed, motley pilgrims from all the wealthy quarters of a great city sauntered slowly along, from Delmonico’s to the Park . . .”

“[And] when night fell tailor and milliner had no cause to complain that full publicity had not been given to the long-studied creations of their fruitful hands.”

New York actually still has an official Easter Parade on Fifth Avenue, and it’s open to everyone, not just the upper crust.

But it doesn’t command the attention it did until the 1940s and 1950s, when the tradition was mostly replaced—by real spring fashion shows, egg hunts, and the beloved New York tradition of long Sunday brunch.

The Gilded Age in New York, 1870-1910, has more on the humble beginnings of New York’s favorite holidays.

[Top photo: LOC/Bain Collection; second photo: MCNY 90.28.51; third photo: MCNY; fourth photo: LOC/Bain Collection; fifth photo: MCNY 2010.11.10601; sixth photo: LOC/Bain Collection

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9 Responses to “The lost ritual of the Fifth Avenue Easter Parade”

  1. Sarah Nathan Says:

    What is this building with no windows on the left of the picture?

    I LOVE your posts and just bought the book. Thank you! D

    Sarah 917.660.1261


  2. ephemeralnewyork Says:

    Glad you like them! It’s the old reservoir at 41st Street and Fifth Avenue, torn down to make way for the NYLP main building after the turn of the century.

  3. trilby1895 Says:

    Love everything about this article and have just ordered the book; can’t wait to receive! Am I the only viewer who, upon seeing people in the photos, wonders what their lives were like on a day-by-day basis? Mundane, exciting; where were they walking and what was awaiting them there? What were their homes like, inside and out. I wish I could know.

  4. ephemeralnewyork Says:

    I know I think about the people in the photos the same way. What happened to the kids? What did they grow up to be? It’s lost to the ages.

  5. jobentov Says:

    fantastic insight into NY past. What a great read!

  6. The 1984 murder of a Studio 54 “miss party girl” | Ephemeral New York Says:

    […] parole. A month after the murder, Crispell’s friends held a memorial at Fifth Avenue’s St. Thomas Church for “the loss of the girl who always wanted one more moment of fun,” wrote New […]

  7. Stuart Land Says:

    I remember this. My parent took my sister and me to an Easter Parade on 5th Ave in the mid-50s. I was about 8 or so. I was frustrated because they called it a parade, but I didn’t see any bands, clowns, or elephants! My sister, who was older, enjoyed it thoroughly.

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