This is the coolest coffee sign in New York City

In a city with almost as many coffee places as bank branches and most of them bearing chain store logos, it’s hard to believe that this wonderfully generic plastic sign hasn’t been replaced . . . or fallen off.

It’s on West 21st Street west of Fifth Avenue, advertising a slender coffee house that consists of basically a long counter and chairs—the kind a different New York used to have on almost every block.

Except for the ATM machine by the door, nothing about this storefront seems to have changed in half a century; it’s a sliver of the city frozen in time.

Tags: Chelsea in the 1970s, Coffee Shop Sign 21st Street, Coffee Shops of NYC, old New York signs, Old NYC Store Signs, vintage signs in New York City