The Oldsmobile sign that once lit up in Brooklyn

Oldsmobile has come and gone, but this vertical neon sign on Flatbush Avenue and Avenue D still stands. It seems a little out of place—was this an area of car dealerships in postwar Brooklyn?

That seems to be the case. This corner brick building at 1217-1219 Flatbush Avenue was the home of Gaines Motor Co., an Oldsmobile dealership, as this ad from the Daily News in October 1963 shows.

The dealership lasted at this location into the 1960s. But to my knowledge the sign hasn’t glowed gorgeous neon for years; I’m not even sure the clock works.

The sign is rusted and the green has faded, but it stands as another totem of New York’s past.

[Photo courtesy of D.S.]

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8 Responses to “The Oldsmobile sign that once lit up in Brooklyn”

  1. The Oldsmobile sign that once lit up in Brooklyn | News for New Yorkers Says:

    […] Source: FS – NYC Real Estate The Oldsmobile sign that once lit up in Brooklyn […]

  2. alkreitnernow@gmail.com Says:

    My father bought his first NEW car there. A 1967 Cutlass for $2700 with no a/c as he couldn’t afford it.it was the car I learned to drive on and ruined 6-7 years later due to my irresponsibility

    Sent from my iPhone.

    >

  3. The Oldsmobile sign that once lit up in Brooklyn | Real Estate Marketplace Says:

    […] Source: FS – NYC Real Estate The Oldsmobile sign that once lit up in Brooklyn […]

  4. Steven Gaines Says:

    This is how I got my family name. My dad wanted to change our name to a “G” name and when we saw this sign he choose Gaines.

  5. arlene marmur herman Says:

    i worked for gainesmotors from 1948-1953 the family was wonderful arlene marmur

  6. Stete Bohrer Says:

    Speaking of merry Oldsmobiles, I remember buying a 1974 Cutlass Supreme from Rosenstock Oldsmobile, which I believe was at 7th Ave and 18th St. I think thy closed down in the 80s.

  7. David H Lippman Says:

    Call GM or a neon sign museum. They might be interested in it.

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