A grocery sign comes back into view in Brooklyn

Every summer for more than 40 years, 18th Avenue in Bensonhurst has hosted a festival honoring the patron saint of Palermo, Italy. It’s the kind of event that features all the good stuff you’d expect at an Italian-themed street fair, like carnival rides and zeppole stands.

Did the I & C Food Market get to be a part of it?

The sign for this little corner store recently reemerged on the corner of 18th Avenue and 70th Street, but it’s hard to date the signage and get a sense of how old it is.

“Groceries” it says on one side—such an old-fashioned word for the kind of establishment we call a deli or bodega today.

[Thanks to Eric V. for the pics!]

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3 Responses to “A grocery sign comes back into view in Brooklyn”

  1. Joe Fliel Says:

    The Art Deco font in that sign was popular in the 1920s through the early 1940s, Buckley’s Self-Service Market in Greenpoint, in business since the late’20s, still has its original sign.

    Buckley's Self Service Market, Greenpoint, Brooklyn

  2. ephemeralnewyork Says:

    Wow, beautiful signage and photo! Thanks for posting it. I like the “self service” part, which tells me that previously you had to ask the store clerk for everything.

  3. Lady G. Says:

    I remember our little local Brooklyn Grocery store sign used the word “Superette.” They had to have been on that street at least since the ’70s. We moved to that neighborhood in 1984. I don’t see that word in use much anymore either. When it was bought out in the early 2000’s they changed the sign to “Mini-Mart.”

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