All the ways to get to 23rd Street in 1910

By foot, streetcar, horse-driven carriage, automobile, or elevated train, New Yorkers at the turn of the 20th century came to do its shopping on 23rd Street—the northern border of the Ladies Mile shopping district, which boasted eminent stores such as Stern Brothers and Best & Co.

23rd Street was such a busy shopping corridor, postcards showing the commercial hustle and bustle were printed for sale. This one, dated 1910, looks to capture the street between Fifth and Sixth Avenues.

See the “toys” sign hanging off a building on the left? That might be the original FAO Schwarz, which operated at 39 and 41 West 23rd Street from 1897 to 1935, when the store moved uptown.

[Postcard: MCNY X2011.34.504]

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14 Responses to “All the ways to get to 23rd Street in 1910”

  1. maneman11 Says:

    The clocks rock! Aren’t there still some of those around?

  2. Jill Gill Says:

    FAO Schwarz not Schwartz but interesting postcard. thanks


  3. Michael Morris Says:

    “….in your Easter bonnet…..”. Have you ever seen such busy pedestrian traffic? Good info. I admit I always think of 23rd st. as a main thoroughfare between 14th and 42nd but not quite on the same plane.

    • ephemeralnewyork Says:

      Right, we forget that 23rd Street was a major shopping and entertainment stretch in the 19th and early 20th centuries. Besides the stores, there was a theater district and grand hotels. But like everything in NYC, things moved uptown, and 23rd Street was left behind in the shadows.

      • countrypaul Says:

        Also, 14th, 34th and 42nd Streets have subways beneath them, whereas 23rd does not. (That was the trolleys’ job.)

  4. Sally F Says:

    I love this!

  5. All the ways to get to 23rd Street in 1910 | Real Estate Investing Says:

    […] Source: FS – NYC Real Estate All the ways to get to 23rd Street in 1910 […]

  6. countrypaul Says:

    Note the wider sidewalks and narrower street. Also, the trolleys are a treat. I wish they were still there – they worked, plus they had charm.

  7. Timothy Grier Says:

    It looks like a fairly even distribution between horse drawn carriages and motor vehicles. In a few years the horses would be nearly gone.

  8. CW Says:

    The Bank at the corner of 23rd & 7th Ave. has a great mural inside of the corner…horse and buggies, etc…love it. One of my favorite streets…


    When the store moved uptown was the “T” in Schwarz dropped? Jeffrey Bernard (a wise guy).

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