Travel back in time with vintage NYC store signs

The New York City of the moment is bringing many people down. Luckily, we can escape with a little time traveling thanks to these old-school store signs.

Matles Florist has been in Manhattan since 1962, and the vintage sign with the very 1960s typeface shows it. The store is on 57th Street between Eighth and Ninth Avenues.

Is there anything better than a not-fancy New York pizza place? I don’t know how long Belmora, on East 57th near Lexington, has been cranking out slices, but the sign in the colors of Italy looks like it goes back to the 1970s.

Mike Bloomberg was apparently a fan of J.G. Melon, the corner restaurant made famous by its burgers. The place got its start in 1972, and it’s certainly possible the no-frills vertical neon sign dates back to the 1970s as well.

14 Responses to “Travel back in time with vintage NYC store signs”

  1. Mykola Mick Dementiuk Says:

    But what does Mike Bloomberg have to do with it, I don’t understand the reference to him?

    • ephemeralnewyork Says:

      Just something I found out when I was researching the place and thought it was interesting…

  2. Ty Says:

    There a several tells to find good pizza beyond not Dominos. One is definitely that sign. Another is a drawing of the rotund pizza chef on the box.

    • Mykola Mick Dementiuk Says:

      Best pizza I ever had was from 11th St & 6th Ave (name escapes me, it’s no longer there), cheese was so stringy they always had a plastic fork & knife to help you eat it. On Fri/Sat nights there’d be people waiting outside just to get in. I’d get 2 slices and a drink that filled you up. Delicious!

  3. Larry Gertner Says:

    It’s been there at least from 1978 – I passed by every weekday on the way to my teaching job at a near-by school.

  4. beth Says:

    i love the old signs, so much character in them

  5. The Literate Chef Says:

    I’m a fan of J.G.Melon’s burgers as well, and of its fries too. Missing them!

  6. Richard Calhoun Says:

    If you look closely, you’ll notice that the florist is actually”Matles”… not “Mattes”.

  7. John Goodman Says:

    The Melon’s sign does go back to the ’70’s.

  8. randomlyreading Says:

    Bobby Flay is a big fan of Melon’s burgers. I still go there once in a blue moon for a burger.

  9. countrypaul Says:

    This is New York – how could you get Domino’s, Papa John’s or other chain junk when Mom and Pop have your slice waiting?

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