The neon glow is gone from a Murray Hill deli sign

After 72 years in Murray Hill, including 63 of them at Second Avenue and 34th Street, the Clover Delicatessen has shut its doors for good.

The Clover Deli, RIP

The shutdown was partly due to of Covid, but also because the third generation family members who ran the deli wanted to move on, according to the New York Post.

No more black and white cookies and rugelach from this old-school deli. But what will become of the gorgeous neon sign, which glowed at this corner since 1957?

The sign in better days, exploding with color

It’s off now, but the Post reports that the owners intend to bequeath it to the new tenant. They’re also considering donating it to a sign museum—good news for fans of New York’s disappearing vintage neon store signs.

[Top Photo: Duane Sherwood]

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5 Responses to “The neon glow is gone from a Murray Hill deli sign”

  1. The neon glow is gone from a Murray Hill deli sign | Real Estate Investing Says:

    […] Source: FS – NYC Real Estate The neon glow is gone from a Murray Hill deli sign […]

  2. beth Says:


  3. Laura wilke Says:

    Oh no,,, I used to get my lunch there sometimes.

  4. Mykola Mick Dementiuk Says:

    I remember that deli from years ago when I was tagging after my father just wandering the NYC streets. My father bought me a celery soda, what a threat that was, I had never tasted a celery soda before. Years later, passing the Clover Deli on the 2nd Ave bus or wandering aimlessly along, I’d recall how delicious that celery soda was that my father had bought. A nice memory, thanks.

  5. ironrailsironweights Says:

    I recall hearing that family-owned businesses quite often don’t survive the third generation. The second generation, the children of the founders, often have emotional attachments to the businesses, and therefore will stick with them through tough times, but those attachments don’t extend to the following, third generation. To them it’s just a business.


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