An Art Nouveau clock on a downtown skyscraper

The Standard Oil Building at 26 Broadway (officially its address spans 10-30 Broadway) has been part of the downtown skyline for almost a century. At street level, the building follows the 17th century contours of lower Broadway, while the 480-foot tower adheres to the city street grid.

Built to serve as the headquarters for this Rockefeller-run company, the 1928 skyscraper also incorporates Standard Oil’s original building, constructed on the same spot in the 1880s.

But there’s something curious at the building’s second entrance at 28 Broadway: a beautifully designed, possibly Art Nouveau-inspired clock.

What’s the backstory on this unusual clock—a timepiece of Roman numerals as well as tendrils and petals similar to the two stone-carved florals below it?

The 1995 Landmarks Preservation Committee report notes the clock briefly: “The two secondary entrances in the Broadway facade are interposed on large arched window openings, both of which are in pedimented door surrounds with clocks mounted above,” the report states.

The other Broadway entrance, at 24 Broadway, opened into a jewelry store, per the LPC report. Today it’s a branch of the New York Film Academy and is topped by a smaller clock with Roman numerals that lacks the decoration of the clock at number 28 (see it here).

Could the clock in question have come from the original building—or perhaps it has some significance to Standard Oil? Or maybe it’s just a stunningly designed naturalistic timepiece that added a nice contrast with this dignified corporate headquarters.

[Third image: MCNY x2011.34.1129]

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3 Responses to “An Art Nouveau clock on a downtown skyscraper”

  1. kenny Says:

    Here is a shot of the clock in their elevator bank: https://ibb.co/album/R2cQL3

  2. Nancy Anderson Says:

    Does Exxon, the successor to Standard Oil b- Big Fossil Fuel Baddie – still own/occupy this building?

  3. ephemeralnewyork Says:

    ooh that is a beauty, thanks for sharing the photo!

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