A spectacular old-school sign on Orchard Street

Now this is what I call a spectacular vintage New York City store sign, found—where else?—on Orchard Street between Delancey and Rivington.

Sadly, S. Beckenstein is no longer with us. According to Bowery Boogie, this fabrics store founded by Samuel Beckenstein in 1919 (first in a pushcart, then an actual shop) shut its doors on Orchard Street and moved to the Garment District in 2003.

Perrotin, a bookstore and gallery, remains, and must be maintaining the wonderful throwback signage.

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8 Responses to “A spectacular old-school sign on Orchard Street”

  1. countrypaul Says:

    A nod of gratitude to those who keep the spirit of New York alive and unique.

  2. jms Says:

    This is a façade not unlike the inside walls of Big Nick’s, back in the day.

  3. John T Says:

    My Dad (b. 1905-2001) talked about Orchard Street stores having “puller-in” guys, who would both persuade & physically pull/push you into a store if you showed some interest on the clothes outside. A rougher time back then.
    Happily, these guys were long gone by my first visit to Orchard Street in the 1970s, but the horizontal posts displaying clothes were still there, just like decades earlier.

  4. randomlyreading Says:

    I remember buying fabric at Beckenstein’s when I lived on East 7th Street. It had everything.

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