Well-off women (and there were many, thanks in part to money pouring in from wartime industry) decked themselves out in “carriage cloaks of moire and amber velvet, to sable or mink furs, and to gowns of organdy, grenadine, and brocade silks in deep and brilliant magenta, gold, or fuchsia,” wrote Edwin G. Burrows and Mike Wallace in Gotham: A History of New York City to 1898.
The hoop skirt was the most fashion-forward style. But with a hemline that brushed the ground, it was tricky to wear in New York City, which at the time consisted of muddy, manure-filled streets and iffy trash and snow removal services.
That’s where a woman famously known as Madame Demorest comes in.
The American-born head of her own fashion empire, she invented something called the “Imperial Dress Elevator” that was made of a series of weighted strings, so a woman could discreetly raise and lower her hoop skirt to avoid dirtying up the hemline as she strolled past filthy gutters and curbs.
“The dress elevator was so popular that ‘Imperial’ became the code name for any device that raised a skirt,” wrote Anne Macdonald in Feminine Ingenuity.
Madame Demorest’s (at left) fashion empire was vast: she ran an emporium on Broadway, invented a sewing machine, sold inexpensive dress patterns that copies the styles of the day, and put out a magazine that was enormously popular through the 19th century.
Mostly forgotten today, she paved the way for women in fashion and business in the 20th century.
[Photos: Top, Briscoe Center for American History; bottom: NYPL Digital Gallery]