Archive for the ‘Midtown’ Category

A peek inside Grand Central Terminal in 1939

August 15, 2016

From the New York Central Railroad comes this cool cutaway poster into Grand Central Terminal circa 1939, when train travel reigned supreme.

Grandcentral1939

The zodiac ceiling in the main concourse looks beautifully blue. There’s the main waiting room, now called Vanderbilt Hall, as well as a restaurant concourse, plus various lower levels connecting passengers to commuter trains and subways.

What happened to the art gallery on the third floor above the main waiting room?

Discount store Korvettes lives on in the subway

August 8, 2016

Remember the faded and forgotten Gimbels sign inside the 33rd Street PATH station? Turns out another relic of New York’s department store past is hidden away there as well.

Korvetteswiki

Inside a closed-off construction area along a walkway connecting the PATH to the Herald Square subway station is this sign for the underground entrance to Korvettes.

Korvettes1980alamy

What was Korvettes? New Yorkers who lived in the metro area anytime between the 1950s and the early 1980s know: it was a popular discount retailer with several locations in the city, including one at Sixth Avenue and 34th Street (top photo).

Korvetteschristmasgettyimages

Korvettes went bust in 1980—but this Reagan-era sign was never taken down, even as new retailers moved into its former site, now called the Herald Center.

saks34thstreet1920sThe Herald Center has quite a retailing history. Before Korvettes moved there in the 1960s and the building was sheathed behind a Brutalist facade, it was a lovely Beaux-Arts building constructed in 1902 for Saks’s Herald Square store (left).

(Part of the old Saks facade came back into view last year during construction—a sweet site to behold.)

Korvettes had a strong run—I’d put it above Crazy Eddie but below its Herald Square neighbors like Gimbels and Abraham & Straus in the rankings of defunct city department stores.

This 1970s TV commercial will take you back to the days when Korvettes was big. Thanks to ENY reader B.R. for alerting me to the sign!

[Top photo: John J. Meola/Wikipedia; second photo: Alamy; third photo: Getty Images; fifth image: Staten Island Advance, 1971]

What lunch looked like on Fifth Avenue in 1950

August 4, 2016

It’s the weekday, probably noon, and thousands of city workers are unleashed on the sidewalks, looking for a quick bite before it’s back to the 1950s nine-to-five office world.

Lunchrushfifthavenueandreasfeininger

Paris-born photographer Andreas Feininger, who worked for Life through the early 1960s, captures the Midcentury madness and a sea of straw hats in Lunch Rush, shot in 1950.

Pickets and protests at a New York Woolworth’s

July 28, 2016

It all started in 1960. On February 1, four black college students sat at the lunch counter of a Woolworth’s store in North Carolina, “where the official policy was to refuse service to anyone but whites,” explains history.com.

Woolworthsharlem

They weren’t served, of course. But their sit-in sparked a movement. Thanks to national TV coverage, segregation foes showed their support by picketing Woolworth stores around the country.

WoolworthsheadlinenytThat included stores in New York City. Segregation was not legal here, of course.

But that didn’t stop protesters from gathering at more than 100 Woolworths across the city to urge support for the North Carolina students and call for the end of the South’s Jim Crow laws.

The New York–based Congress of Racial Equality “mounted a 30-member picket line in front of the F.W. Woolworth & Co. store at 208 West 125th Street,” (above) reported the New York Times on February 14.

Picketers continued demonstrating through the spring. On April 3, while 100 people protested outside the store, 30 young adults held a sit-in at a Woolworth’s counter on 34th Street near Seventh Avenue.

Woolworthstimessquare“The sit-down demonstrators at the Herald Square store, Negro and white, included two clergymen,” continued the Times. “They ordered no food, but sat at the counter near the 33rd Street entrance, reading newspapers and doing crossword puzzles.”

“Neither the store’s personnel nor the police tried to oust them. They soon dispersed.” More protests, like this one at a Woolworth’s in Times Square, followed.

Officially, lunch counters in the South desegregated that summer.

[Top photo: Getty Images; second and third images: New York Times]

1930s New York made Sunday brunch very trendy

July 7, 2016

Okay, so New Yorkers didn’t invent the concept of brunch. That honor goes to an English writer in 1895, who argued that this combo meal would encourage good cheer and ease Sunday hangovers.

Brunchlombardyhotelnypost

But when brunch crossed the Atlantic in the middle of the Depression, city residents with money to spare quickly popularized the meal as a festive way to cap off the weekend.

LombardyhotelMCNY“Brunch did not become a New York City culinary experience until the early 1930s, when chef Werner Haechler offered it in the dining room at the Hotel Lombardy, on East 56th Street in Manhattan,” explains Andrew F. Smith in Savoring Gotham: A Food Lover’s Companion to New York City.

Also referred to as the bracer breakfast, the tally-ho lunch, or the hunt lunch, brunch at the Lombardy (see photo above and at left) consisted of a buffet from noon until 4 p.m. and cost $1.25.

What was on the menu at New York’s original brunch haunt? Sauteed veal and kidneys, according to this 1939 New York Times article (headline below) on the new brunch phenomenon.

Brunchnytheadline1939Other restaurants soon began whipping up their own brunch, serving buckwheat cakes with sausages and scrambled eggs with bacon, reported the Times.

Fried fillet of flounder, codfish cakes, chicken hash in cream, and Boston baked beans also made their way onto various menus.

As for the alcohol, New York’s liquor laws meant that brunch-goers who wanted to drink had to arrive after 1 p.m. A whiskey sour was a popular starter, along with a “‘velvet,’ a concoction of port and champagne” stated the Times.

Brunchmarksplace1982

Sunday (and soon Saturday) brunch became even more popular in the postwar years, when incomes rose and church attendance fell.

Menus changed; bloody marys and mimosas became brunch staples in the 1950s. Brunch is arguably more popular than ever—but one thing has changed, besides the price.

Yaffabrunch 1

The Lombardy Hotel, still going strong after close to a century in business, no longer serves it. Countless other restaurants do, of course, like the late, great Yaffa Cafe and a place called Mark’s, as seen in these early-1980s ads.

[Top image: Lombardy Hotel via the New York Post; second image: Lombardy Hotel in 1940s, MCNY; third image: New York Times headline 1939; fourth image: Soho News, March 1982; fifth image: East Village Eye June 1984]

Sick of Prohibition, New York holds a beer parade

July 4, 2016

Beerparademarchersio(By 1932, alcohol-loving New Yorkers had had enough.

For 12 years, Prohibition had been the law of the land, a law enforced in the city by a team of sometimes crooked prohibition cops and ignored by people who openly drank at the city’s legendary speakeasies.

So New York’s mayor, party guy and frequent speakeasy visitor James J. Walker, proposed an idea.

Beerparadefreerepublic

He wanted to stage an enormous protest parade, with participation on the part of labor activists, government officials, and regular citizens, up Fifth Avenue.

It wouldn’t be the first “wet parade” in the city. Anti-Prohibition marches were held in the 1920s as well, attracting many drys, as they were known, as well.

Beerparade1932souvenirBut what was dubbed the “We Want Beer” parade of 1932 had more support than ever.

The argument was strong: legalizing beer and other beverages would add millions in tax money to government coffers and also open up an industry that would employ thousands in Depression-era America.

On May 14, at least 100,000 marchers strode down Fifth Avenue from 80th Street, with picket signs, in costume, and cars festooned with slogans.

The marchers went west on 59th Street and back north on Central Park West, parading into the night.

BeerparadebrooklyneagleheadlineMayor Walker, dapper in his derby and suit (and about to be brought up on corruption charges before resigning as mayor), led the procession.

Other cities and towns held beer parades as well, and Coney Island had its own on Surf Avenue a month later.

(Interestingly, at noon, the marchers paused for a minute of silence in honor of Charles Lindbergh Jr., whose body was found dead in woods in New Jersey two days earlier.)

How effective was the beer parade? Hard to say. It  generated big media coverage (check out this old newsreel) and may have helped put the final nail in the coffin for Prohibition, dead and gone 19 months later.

Beerparadenydnews

[Top image: via Free Republic; second image: via i09; third image: MCNY; fourth image: Brooklyn Daily Eagle headline; fifth image: New York Daily News]

The lost Gimbels sign in a Midtown train station

June 30, 2016

Gimbelscloseup2016It’s not easy to see against the grimy tile wall.

Yet as you exit the PATH station beneath 33rd Street, you can just make out the letters G, L, and S.

It’s one of the last reminders of the Gimbels store, which for 76 years occupied its Herald Square spot on Sixth Avenue and 33rd Street.

Gimbels, of course, was a retail giant during the city’s 20th century department store era.

Gimbels1920mcny

A little more downmarket than Macy’s across the street, the two behemoths had a fabled rivalry for decades until Gimbels gave up the ghost in 1986.

A major selling point for Gimbels were the underground passageways that took 34th Street subway and PATH riders right to the store’s entrances.

Gimbelssign2016

Gimbels is long gone, but the building, extensively revamped, is still there—it’s now the Manhattan Mall with a JC Penney as its flagship store.

Gimbels1905-1914mcnyA few other remnants of Gimbels continue to haunt Midtown. A faded Gimbels ad on a building on West 31st Street should still be there.

And though it has no Gimbels signage, this enchanting copper skybridge linking an upper floor of the Gimbels store to an annex over 32nd Street is a lovely site.

Hat tip to the eagle-eyed History Author Show!

[Images: MCNY]

An early city bus motors down Fifth Avenue

June 27, 2016

It doesn’t look very sturdy or comfortable. And an awful lot of people seem packed into that upper deck.

But if you needed to travel along Fifth Avenue between Washington Square and 59th Street in the early 1900s, this was your mode of transportation.

Double Decker2

New York was the first city to use “motor omnibuses” for public transit, and the earliest fleet hit the streets in 1902, according to The Wheels That Drove New York. In 1905, the Fifth Avenue Coach Company invested in 15 French DeDion Bouton double deckers, like the one in the postcard.

Motor buses for commuters were a hit, and even sightseeing buses popped up, the precursors to today’s big red tourist haulers. Within a few years, Fifth Avenue’s horse-drawn omnibuses were history.

The Gilded Age excess of Manhattan’s first mall

June 6, 2016

Did the modern shopping mall get its start thanks to this Beaux Arts beauty?

Well, maybe. This pioneering temple of commerce stood at Fifth Avenue and 46th Street for just a decade, from 1901 to 1911.

Windsorarcade1905

But what a building the Windsor Arcade was, a three-story gem that epitomized Gilded Age excess, from the sculptures and columns decorating the facade to the carriage drive leading to the center courtyard to the ornate details inside its shops.

Windsorarcade19052An arcade was a place that contained several stores, and the Windsor Arcade is thought to be the first modern-style shopping mall in New York City, writes Marcia Reiss in Lost New York.

“Considered one of the most beautiful retail buildings ever constructed in the city, it was modeled on the enclosed streets of small shops in London and Paris,” states Reiss.

The Windsor was “the only modern arcade in the city; this enterprise is not a department store but a gathering together under one roof of leading retail merchants in their respective lines,” according to one magazine in 1907.

Windsorhotel1898Among the stores inside were Steinway & Sons Pianos, art galleries, a milliner, china and glass sellers, and a photo portrait studio—all catering to the city’s well-off, who took part in the relatively new indulgence of shopping for fun and pleasure.

For such an ostentatious commercial venture, however, the Windsor Arcade has a tragic past.

It rose from the ashes of the Windsor Hotel (above left, in 1898), the site of a horrific fire on March 17, 1899 that killed dozens of people, many who had gathered in front of the opulent hotel to watch the St. Patrick’s Day parade.

Windsorarcade1902

By 1911, the city’s first mall was on its way out, replaced by office buildings by the 1920s.

The owner had only put up the arcade as kind of a place holder until he had a more profitable use for the property, which happened to be in a very fashionable stretch of the city.

[Top photo: 1905, MCNY; second photo: 1905, MCNY; third photo: Windsor Hotel, 1898, MCNY; fourth photo: 1902, MCNY]

Soft drinks and socializing for GIs in Times Square

May 30, 2016

New York was a welcoming place for sailors and soldiers about the ship out or on furlough during World War II.

Mens Service Center

Besides discounts and freebies when it came to transportation and entertainment, GIs also had special hangouts where they could relax, get a drink, talk, or shoot pool.

One of these was the Pepsi–sponsored Men’s Service Center at 47th Street.

Across town at Grand Central, soldiers had this “Service Men’s Lounge” for relaxing, playing pool and ping pong, and reading in the library.


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