Archive for the ‘Random signage’ Category

Faded ad reveals an old Brooklyn phone exchange

September 3, 2015

It’s hard to tell how old this Realty Corp. faded ad is. But it could date as far back as 1930. That’s when the Midwood phone exchange was created, usually abbreviated MI.


Construction off Kings Highway and East 16th Street brought the ad—and vintage graffiti—back into view. The best vantage point: from the Q train platform at the Avenue P Kings Highway subway station.


Phone exchange spotting is always fun, and there’s plenty of signs and ads still left in the city that have them. Just keep your eyes peeled!

The go-go bar of The Odd Couple’s closing credits

August 24, 2015

Remember the opening and closing credits of The Odd Couple? Those scenes serve as a tour of gritty 1970s New York.


Felix, just kicked out of the house by his wife, rests his bags on the sidewalk in front of a blue city bus. Oscar walks into wet cement after watching a girl in a miniskirt cross the street.

And at one point, Oscar looks in the window of topless go-go bar, only to be shooed away by a cop.


Could that topless bar in 1970 be this Toasties sandwich shop on 49th Street between Sixth and Seventh Avenues today?

It sure looks like it. In fact, there still is an Indian restaurant on the second floor, one that bills itself as the oldest Indian restaurant in New York City. Here’s a look at those entire closing credits.

[Hat tip to Dean at the History Author Show, which should definitely do an Odd Couple tour of New York City in an upcoming podcast.]

The appeal of a West Side parking garage sign

August 3, 2015

I couldn’t find any information on when this sign went up outside the parking garage on 43rd Street between Seventh and Eighth Avenues.


But the colors and the stylistic “garage,” not to mention its wear and tear, give it a vintage old New York feel.

It’s a strangely uplifting sight in an area once bookended by the super low-rent Hotel Carter and divey Smith’s Bar and is now home to sushi restaurants, a Westin Hotel, and the sleek offices of Yahoo.

The mystery name behind the Starbucks sign

July 6, 2015

BroadstreetsThe Starbucks Coffee at 334 Fifth Avenue, at 33rd Street, bit the dust earlier this year, reportedly a victim of the city’s insane commercial rents.

Now that the familiar green logo has been removed from the facade, the ghostly imprint of an older sign has come back into view.

Broadstreet’s, the faded outline reads on both sides of the corner storefront. But what was Broadstreet’s? It’s a mystery that needs solving.


A men’s clothing store chain called Broadstreet’s apparently existed in New York on Fifth Avenue from the 1940s to the 1960s, but this typeface doesn’t look like it goes back that far.

In any case, welcome back to Fifth Avenue, Broadstreet’s, albeit temporarily until a new retailer covers you up again.

Here’s another New York retail relic from the 1960s finally revealed when another Starbucks on Lexington Avenue closed up shop earlier this year.

The old-school store signs of Washington Heights

May 18, 2015

Fans of store signage dating back generations should take a stroll along upper Broadway between 168th and 181st Streets.


Here remain some vintage signs—like this classic Cafe/Bar sign for Reynold’s, an Irish workingman’s bar that opened 50 years ago and closed its doors for good in March.

DNAinfo has a terrific story about the backstory of Reynold’s and the bar’s closing.


The colorful sign for Victor’s Bicycle makes the place look like a party store. If only it wasn’t partly obscured by scaffolding.


Discount Wines and Liquors says it all: cheap booze in a gritty New York shop with display windows that haven’t been cleaned off in years.

Check out more vintage store signs, this time in Brooklyn.

Behind the Starbucks sign on Lexington Avenue

May 2, 2015

When the Starbucks at 655 Lexington Avenue shut its doors for a renovation recently, the windows were papered up and the store sign came down . . . revealing this wonderful relic of another Manhattan.


Remember record stores? The Record Centre seems to have been a mini-chain with four Manhattan locations, including two in the West Village.

Thanks to Ephemeral Reader James R. for spotting the sign and taking the photo.

A close-up look down Cortlandt Street in 1908

April 27, 2015

“Cortlandt Street, New York, showing the Singer Building,” reads the caption of this postcard.


What a time capsule we’re looking at from what appears to be West Street. Not only is there no more Singer Building (brand new in 1908, demolished in 1968), but the small-scale walkups on the right were obliterated to make way for the World Trade Center in the early 1970s.

Cortlandt Street at this time had not yet earned its wonderful nickname, “Radio Row.”


That’s the platform for the Ninth Avenue El, which ran up Greenwich Street. Compare the postcard to the actual photo it comes from.

Shorpy has the enlarged image here, so you can gaze at old New York in incredible detail.

The shadowy corners of a city street in 1930

April 20, 2015

“Corner Shadows,” by printmaker Martin Lewis, depicts a Depression-era city of lamp light, back streets, and regular New Yorkers absorbed in their own thoughts, even in a crowd.


It’s not clear what corner of the city we’re on, but the drugstore across the way hints that it’s ordinary and nondescript, a working class neighborhood perhaps.

Look close, and you can see ads for Ex-Lax, soda, and seltzer, plus a counter occupied by a few lonely souls.

Much of Lewis’ extraordinary drypoint prints give us a similar New York noir . . . sometimes with a bit of playfulness.

Is this really the shortest street in Manhattan?

April 6, 2015

EdgarstreetsignManhattan has no shortage of dead-end alleys and one-block streets.

But at 63 feet long, Edgar Street, way down beside Battery Park City off of Greenwich Street, just might hold the title of the borough’s shortest thoroughfare.

It’s named after a shipping magnate whose mansion fronted Greenwich Street around the turn of the 19th century, when lower Greenwich was the Millionaire’s Row of the era.


Edgar Street’s title come from an insightful post from the folks at Curbed, who relied on data from Property Shark. The Street Book, which explains the origins of all of Manhattan’s street names, also cites Edgar Street as the shortest.

weehawkenstreetsignThing is, other sources have it that Mill Lane should get shortest-street honors.

“[T]iny Mill Lane in the financial district appears to be the shortest of them all, coming in a few feet shorter than Edgar Street,” stated Michele and James Nevius, authors of Inside the Apple, in a New York Times Q and A.

EdgarstreetoldOver in the West Village, an ancient sign nailed to a wall on slender Weehawken Street names this one-block lane between West 10th and Christopher Streets as Manhattan’s smallest (above left).

Gay Street, Moore Street, Jones Street, and St. John’s Lane are also contenders for the title.

So which is really the shortest street?

Since Mill Lane doesn’t appear to allow traffic through it anymore, I’m going with Edgar (right, in an undated NYPL photo . . . is that the Ninth Avenue El overhead?).

Easter menus from New York’s restaurant past

March 30, 2015

EasterdinnermenufrontwindsorEaster dinner was a feast at the luxurious Hotel Windsor in 1893, once on Fifth Avenue and 46th Street.

Judging by the cover of the menu (left), the day’s religious significance was front and center.

Starting with “Easter eggs,” this Gilded Age menu details more than seven hefty courses, ending with a delicious strawberries and cream option.

Mutton kidneys and frizzled beef, on the other hand, sound less than appetizing.


Fast-forward to 1955. We’re at the Park Lane Hotel (located on Park Avenue and 48th Street until 1971), and Easter Dinner is now Easter Sunday Brunch, its religious significance not referenced.

The menu is a lot smaller and features brunch favorites New Yorkers indulge in today, such as Eggs Benedict and pancakes (okay, wheat cakes) and sausage.


Looks like only hot buns, filet of sole, and sausage appear on both menus, which are part of the New York Public Library’s fantastic Buttolph Collection of American menus.

If the Park Lane Hotel still hosts an Easter Brunch, I bet it’s no longer $4.50 a person!


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