Archive for the ‘Random signage’ Category

A lonely Bronx monument to a World War I battle

January 22, 2018

The Bronx Supreme Court Building is an enormous Art Deco totem of justice—a limestone and copper fortress with a magnificent terrace featuring marble figures representing law, victory, and sacrifice.

But off to a corner on the terrace near the Grand Concourse and in sight of Yankee Stadium is a humble monument commemorating a century-old battle.

It’s a keystone marking a crucial episode during the Great War—the July 1918 battle of Chateau Thierry. In this French village northeast of Paris, American forces helped the French beat back the German offensive.

The keystone “is from an arch of the old bridge at Chateau Thierry, gloriously and successfully defended by American troops,” the plaque on the granite base reads.

The monument looks like many other modest, mostly forgotten memorials around the city. But there’s a story behind how it ended up here, and it has more to do with the threat of World War II than honoring bravery in World War I.

“In 1938, the French government feared the intentions of Nazi Germany and gave the keystone as a gift to the United States in an attempt to gain American sympathy,” writes Lloyd Ultan and Shelley Olsen in The Bronx: The Ultimate Guide to New York’s Beautiful Borough.

“Using the auspices of a New York City American Legion post, this was ultimately decided to be the site of the gift. It was installed with parade, pomp, and ceremony in 1940, but by that time, World War II had begun and the French Republic was in great jeopardy.”

But why the Bronx? Perhaps it had to do with the World War I hospital and Army training camp then located farther north in the borough, on the site of today’s Montefiore Medical Center.

The hospital and camp was called Chateau Thierry, after the famous battle, according to Northwest Bronx by Bill Twomey and Thomas X. Casey.

Interestingly, there’s also the Chateau Thierry apartments on Union Street in Crown Heights, Brooklyn—built in 1923.

The forgotten men waiting on a Bowery breadline

January 15, 2018

Bowler hats, thin shoes, and shabby coats that need a good washing—what the men on this Bowery breadline in 1910 are wearing tells us everything we need to know about them.

The bars they’ve lined up next to are advertising Ehret’s and Schaefer beer, both once manufactured in Manhattan (Schaefer eventually relocated to Brooklyn.)

[George Bain Collection/LOC]

The mystery behind a Bedford Street stable sign

January 8, 2018

Bedford Street is a stunning historic block, but there is one building on this lovely Village lane that’s always piqued my interest.

It’s number 95, a circa-1894 brick beauty with a Victorian era cornice and ground floor brownstone stable.

There’s something else that gives number 95 such an old New York feel: the insignia above the stable doors, which bears the name “J. Goebel & Co. Est. 1865.”

So who was J. Goebel, and what did he do at 95 Bedford Street? The clue is in the three stacked cups in the fanciful sign.

No, he wasn’t a brewer, though the grapes under the cups seem to imply that. Julius Goebel was a German immigrant who either manufactured or imported crucibles made out of a rare kind of clay found in Germany.

Goebel operated his business on Maiden Lane in the late 19th century, according to Walter Grutchfield. His son, who took over for him after his death, moved the company to 95 Bedford Street in the 1920s.

That’s the decade when the building (originally a stable) was converted to office space and into apartments, per the 1969 Landmarks Preservation Committee report.

The established-in-1865 thing is likely a nod to the year Goebel started his company—and it could very well be the year he landed in New York, a turbulent year indeed.

[Top photo: Streeteasy]

What did the FA phone exchange stand for?

December 11, 2017

While enjoying the views along Edgecombe Avenue in Upper Manhattan, I spotted this rusted sign containing an old two-letter phone exchange, once ubiquitous in New York until they were phased out in the 1960s.

The FA exchange is a mystery. Gun Hill is a road in the Bronx, and the Gun Hill Fence Company, founded in 1959, still operates in the Bronx, now in a site on Boston Road.

Fordham is my best (but probably not accurate) guess. These old two-letter telephone exchanges are fun to find in hidden pockets of New York City.

The best vintage candy store sign in New York

November 27, 2017

It all started with William and Anna Loft, English immigrants who came to New York in the 1850s and opened a small candy store on Canal Street a decade later that sold homemade chocolates.

By the 1920s, Loft’s was the biggest candy retailer in the nation, with 75 stores (including this one below on Flatbush Avenue in Park Slope, circa 1959), according to Savoring Gotham: A Food Lover’s Companion to New York City.

Loft’s opened a candy factory in Long Island City in the 20th century—see the ad in the “female wanted” section of the Brooklyn Eagle in the wartime year of 1944.

Not a lot of men were around to do the wrapping, dipping, and stroking. I wonder what the pay was like.

After a series of missteps and mergers, the last Loft’s store closed up shop in 1990.

But the store sign at 88 Nassau Street downtown lives on—it’s a cut above Manhattan’s next best candy store sign at Economy Candy.

[Second Photo: the Park Slopian; Third Image: Brooklyn Eagle 1944]

Whose horses boarded at this 10th Street stable?

November 13, 2017

I’ve always been curious about the 19th century three-story stable at 50 West 10th Street in Greenwich Village.

Today, it’s a well-tended and enviable private house—who wouldn’t be charmed to come home to this lovely building every day? (Especially with the ghost of former resident Edward Albee hanging around.)

The stenciled letters over the stable doors hint at its past: “Grosvenor Private Boarding Stable.”

Considering that the circa-1876 Hotel Grosvenor was just down the block at 35 Fifth Avenue, it seems plausible that the stable was used by the hotel.

Perhaps it was a convenient place for hotel brass to keep horses for delivery wagons or for a private hansom cab for guests (like the ones seen outside the brownstone-and-balconied hotel in this 1890 photo).

Carriage Houses are still a thing in New York—this low-rise stretch of East 73rd Street has an entire block of them, and of course, these two Chelsea stables contain incredible history.

[Second photo: MCNY 2010.11.4277]

An old piano ad on 37th Street fading out of view

November 6, 2017

On a brick wall next door to a strangely suburban-looking Marriott Hotel is a relic of New York’s piano manufacturing days.

Squint and you can make out this fading color ad for Mathushek Pianos, founded by Frederick Mathushek, who had been building pianos in New York since 1852, according to Antique Piano Shop.

Mathushek Pianos hopped around various addresses in New York City in the late 19th and early 20th centuries, when having a piano in your parlor was quite a status symbol.

For a short time, the company had a showroom or office at 37 West 37th Street, according to faded ad site 14to42.net, where New Yorkers went to buy Mathushek’s prized square uprights.

A Mathushek factory occupied the corner of Broadway and 47th Street at the turn of the century, smack in the middle of today’s Times Square. Ads for pianos can still be found in the city’s corners—like this one in downtown Brooklyn.

[Second image: Wikipedia]

The gritty appeal of a 14th Street liquors sign

October 16, 2017

The low-rise, rundown buildings on the south side of 14th Street at Eighth Avenue have slowly emptied out—the liquor store moved down the block a few years back, a restaurant closed and nothing reopened, and now a candy store and corner deli are gone as well.

What will become of this wonderful discount liquors sign—bumblebee yellow, two stories tall!—when the building it’s attached to inevitably falls to the developers?

Why was this ghost sign in Chelsea covered up?

September 25, 2017

Ephemeral reader Steven O. recently sent me a photo of ghostly signage above a storefront at 180 Ninth Avenue.

Fika, the Swedish coffee chain, had occupied the spot and then moved—leaving behind the faded lettering of what appears to be a 19th century store advertising oils, glass, varnish, and other supplies possibly sold by a ship chandler.

The lettering reminded me of the faded outline of the old sign for Utah House, a hotel from the 1850s at Eighth Avenue and 25th Street—which came back into view briefly in 2013 during a building renovation.

Intrigued that the Ninth Avenue sign could also be from the 1850s, I visited the storefront, which is in a red-brick tenement building . . . only to see the lettering covered by black boards.

A little research looking into this address during the 19th century didn’t turn up any store that sounded like they would be selling these items. A poultry dealer, a fruit stand, and possibly a merchant selling corn salve all occupied the site.

But whatever business this was, what a shame that a remnant of New York history is once again out of view.

The Facebook group Ghost Signs has more on this and other old signage in New York and other locations.

[Photo credit: Simone Weissman]

The understated 9/11 memorial few people know

September 11, 2017

It’s just a simple plaque, mostly bronze with a bright red, white, and blue American flag, four sentences plus a bas relief image of the skyline before September 11, 2001.

Unless you regularly walk up First Avenue in Kips Bay, you probably wouldn’t even notice it. The understated plaque is affixed to the side of a VA Hospital building on First Avenue near 23rd Street.

I don’t know when the VA New York Harbor Healthcare System put it up.

But in a city filled with sizable memorials and monuments commemorating the immense bravery and tragedy of 9/11, there’s something to be said for a small quiet plaque that sits off to the side.

On another note, is this an archaic use of “hale” as a verb in the second sentence below?

In the lyrics for the Star-Spangled Banner, the flag is “hailed.”