Archive for the ‘Random signage’ Category

These city boys tried to rent out their snow fort

February 17, 2017

Sometime around 1940, after a storm blanketed city streets in the kind of snow that makes for good packing, a group of cheeky boys came up with a brilliant way to capitalize on New York’s always-tight housing market.

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How much do you think they could have made off that super cool snow fort? I guess it depends on the neighborhood, which isn’t noted in the photo caption, unfortunately, and if they put a loft inside.

[Photo by Wurts Brothers from the digital collection of the Museum of the City of New York: x2010.7.1.16299]

What Economy Candy looked like in the 1980s

January 30, 2017

Sweets emporium Economy Candy, a beloved time machine of a candy store, got its start on Rivington Street in the 1930s (hence the very Depression-friendly name).

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Today the shop has one of New York’s most recognizable old-school signs (above), and its maze of candy bins and shelves of nostalgia brands draw big crowds on weekends—a testament to its reputation as well as the Lower East Side’s revival.

economycandy1980sBut things at 108 Rivington looked very different in the 1980s, when this NYC Department of Records photo was taken.  (Click the thumbnail to see it larger.)

How it looked inside, I have no idea. But outside are boarded-up upper windows, graffiti near the facade—and a sign noting Israeli specialties and Halvah, reflecting the tastes of the neighborhood 30-plus years ago.

Finding beauty and poetry in a cold, snowy city

January 30, 2017

Not a fan of the chilly wet days that characterize a New York winter? Let these shimmering images from Saul Leiter of the city in the 1950s and 1960s give you a different perspective.

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Leiter, a longtime East Village resident who died in 2013 at age 89, was one of Gotham’s greatest (and mostly unheralded) street photographers, capturing the color of the mid-century metropolis in a subdued, tender glow.

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His soft-focus photos show us seemingly random, ordinary street scenes: pedestrians at a newsstand, a worker taking a break on the sidewalk, the visual poetry of people and buildings reflected in glass, around corners, and through a misty lens.

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Perhaps his most evocative photos showcase New York during wintertime. In a season when shades of gray typically mark the sky and sidewalks, Leiter’s camera manages to draw out the magnificent colors of the winter city.

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Yellow taxis, red umbrellas, and the white and red signage on a city bus contrast with snowed-in and rained-out streets.

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“I may be old-fashioned,” Leiter says in a 2014 documentary about his art and life, In No Great Hurry. “But I believe there is such a thing as a search for beauty—a delight in the nice things in the world. And I don’t think one should have to apologize for it.”

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He found that beauty in the slush, snowfall, and puddles of New York’s anonymous streets.

Silence and stillness of the 1930s East River

January 27, 2017

Jara Henry Valenta was a Czech-born American artist who made his way to New York City in 1934. Here he painted this scene of a lonely East River power generating station, with New York Hospital and the Queensboro Bridge in the background.

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His waterfront—we’re on the Manhattan Brooklyn side—feels stark and remote. Off to the right are two small figures holding shovels beside a pile of coal, a coal company truck parked beside one.

This is a waterfront without the usual hustle and bustle, perhaps a comment on the Depression-era city’s change in fortune from a vibrant metropolis of trade and shipping to one of economic stillness.

[Note: this post was updated to reflect the background information and history provided by the commenters below. Thanks everyone for their insight. Now, if only I could find out more about the painter.]

[From the Smithsonian American Art Museum/Renwick Gallery]

Happy 1969 from a Diamond District drugstore

December 30, 2016

For decades, Jack May’s was a standard Manhattan neighborhood pharmacy on 48th Street in the middle of the Diamond District (PLaza 7!).

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The store had customer service in mind when they printed up this handy calendar covering all 12 months of 1969.

Of course, it worked as a bookmark too—it was found inside a crumbling Dostoyevsky paperback. My guess is that the pharmacist was reading it between filling prescriptions.

Why 1970s New York was nicknamed “Fun City”

December 30, 2016

New York City has had some colorful nicknames over the years—from Gotham and the Empire City in the 19th century to the Big Apple in the 1920s jazz era.

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But the “Fun City” moniker of the 1960s and 1970s?

The term was supposed to be a joke, a take on a phrase used by Mayor John Lindsay during a 1966 interview with sports journalist Dick Schaap, who was then a metro columnist with the New York Herald Tribune.

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“Soon after the city was crippled by a transit strike on Mayor John V. Lindsay’s first day in office in 1966, Mr. Lindsay was asked if he was still happy to be the mayor,” wrote the New York Times in Schaap’s obituary in 2001, recounting how the nickname was coined.

funcityplaybill1972Lindsay responded, “I still think it’s a fun city.”

Schaap put the term in his column, using it “as an affectionate, if snide, gibe at the overwhelmed city,” stated the Times.

The phrase caught on with New Yorkers, who were unimpressed with the new mayor’s upbeat tone in a metropolis that over the next four years would endure a sanitation strike, a teacher walkout, a crippling blackout, and increasing financial distress.

Soon, the nickname was emblazoned on Times Square strip club marquees, city bus ads, and even on Broadway, where a short-lived play starring Joan Rivers debuted in 1972 (and closed a week later).

The term has mostly disappeared today—though a few critics dubbed Mayor Bloomberg’s New York of the early 2000s the “no-fun city.”

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But we still have Fun City Tattooing on St. Marks Place near Avenue A, going strong since the height of the Fun City era in 1976!

[Second photo: Fun City Peep Shows circa 1988: Michael Horsley/Flickr; third photo: playbill.com; fourth photo: unknown source]

This street by the East River needs a better name

December 19, 2016

New York City’s street grid was laid out in the 1811, part of the Commissioners’ Plan that shaped the cityscape of contemporary Manhattan north of Houston Street.

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But changes are always made, and new roads crop up to accommodate new buildings, parks, and drives.

But couldn’t the New York City Department of Transportation come up with something more descriptive than this street name above, for a small road beside the FDR Drive in the East 20s?

Even if this street really is brand new—it’s not on Google maps, so it’s hard to tell—we can be more creative than this!

Feel the nostalgia for these Manhattan store signs

November 28, 2016

Maybe we’ve hit the commercial real estate saturation point, or maybe it’s just a coincidence.

But a lot of vintage store signs seem to have come back into view this year…and have yet to be covered up again by the signage of a new store tenant.

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Holiday shopping season is the perfect time to view the above sign for 1980s Upper West Side store The Last Wound-Up, which specialized in new and retro toys and gadgets powered by a wind-up knob.

The shop was located on Columbus Avenue and 73rd Street. (Thanks to ENY reader Amy for the snap.)

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Before Duane Reade colonized Manhattan, there were pharmacies like this one, spotted on Eighth Avenue in Midtown.

It has no name and no frills—but look at that wonderful 1970s-yellow pestle and mortar icon above the entrance!

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Speaking of no frills, you’ve got to love this sign, on First Avenue in the East Village. The store recently housed an eatery called Tree. But “restaurant” is better, no?

Times Square used to be a festival of neon light

November 24, 2016

Behold Times Square when it was New York’s premier entertainment district, a festival of neon lights emanating from billboards and theaters.

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The postcard carries a 1945 postmark, but it appears to depict Times Square in 1940. Two films released that year, Charlie Chaplin’s The Great Dictator and The Westerner, with Gary Cooper, blaze across movie marquees.

Ghost signs lurking along the Lower East Side

November 21, 2016

Urban explorers get giddy when they come across ghost signs: faded ads and store signage for businesses that have long since departed their original location.

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The Lower East Side is full of these phantoms, thanks to changes in the neighborhood that have displaced longtime retailers and services—like the expansion of Chinatown and the hipsterization of downtown Manhattan.

Turn the corner at Allen and Grand Streets, and you’ll see one ghost sign: a two-story vintage ad on the side of a tenement, with a wonderful arrow pointing toward a nonexistent entrance. What happened to Martin Albert Decorators? They moved to East 19th Street, then to 39th Street.

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At the start of the Great Depression, close to 3,550 Chinese Laundries operated in New York City, reported one source.  This laundry at 123 Allen Street was one of them.

Nice that the bar which took over this lower-level space kept the weathered old Chinese Laundry sign.

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There must be hundreds of massage businesses in the area right now. Lurking beneath this back and foot rub sign is the word “sportswear,” a remnant of the Lower East Side’s past as a center for clothing, fabric, and linen shops.

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This ghost sign at 302-306 Grand Street lies hidden under a newer awning. H & G Cohen sold towels and shams, the sign tells us . . . but no digitized trace of the business could be found.