Archive for the ‘Random signage’ Category

This Canal Street sign might be older than SoHo

March 27, 2017

I can’t be the only person in New York in love with the Canal Rubber sign—a can’t-miss yellow, red, and black throwback to Canal Street’s days as an industrial and art supply center.

Canal Rubber has been in business here near Greene Street since 1954.

That year, Ellis Island closed its doors, On the Waterfront hit movie theaters, teen gangs were making news headlines, and the desolate neighborhood not yet known as Soho was called Hell’s Hundred Acres (for all the fires in the cast-iron buildings used for manufacturing).

Or it went by no name at all, because no one wanted to be there.

A Tribeca spaghetti sauce ad returns to view

March 20, 2017

Ragu has been mass producing its popular tomato sauces since the 1940s. But I’d guess this wonderfully preserved full-color ad for Ragu spaghetti sauce dates to the 1970s.

It’s on the side of a restaurant on Sixth Avenue just below Canal Street. What a visual treat, coincidentally near the once-thriving Little Italy in Soho and Greenwich Village, where store-bought sauce might be considered an insult!

Elizabeth Street’s old-school meat market signs

March 6, 2017

On trendy Elizabeth Street in the Little Italy rechristened Nolita, two vintage meat store signs harken back to the days when Sicilian-owned businesses lined the streets and butchers did a good trade in live chickens and rabbits.

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Albanese Meats & Poultry looks abandoned, while Moe’s Meat Market across the street has been transformed into gallery space.

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The 1960s and 1970s-esque signs remain, just like this ghostly Italian bakery sign (over an antiques store) farther down the block.

These city boys tried to rent out their snow fort

February 17, 2017

Sometime around 1940, after a storm blanketed city streets in the kind of snow that makes for good packing, a group of cheeky boys came up with a brilliant way to capitalize on New York’s always-tight housing market.

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How much do you think they could have made off that super cool snow fort? I guess it depends on the neighborhood, which isn’t noted in the photo caption, unfortunately, and if they put a loft inside.

[Photo by Wurts Brothers from the digital collection of the Museum of the City of New York: x2010.7.1.16299]

What Economy Candy looked like in the 1980s

January 30, 2017

Sweets emporium Economy Candy, a beloved time machine of a candy store, got its start on Rivington Street in the 1930s (hence the very Depression-friendly name).

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Today the shop has one of New York’s most recognizable old-school signs (above), and its maze of candy bins and shelves of nostalgia brands draw big crowds on weekends—a testament to its reputation as well as the Lower East Side’s revival.

economycandy1980sBut things at 108 Rivington looked very different in the 1980s, when this NYC Department of Records photo was taken.  (Click the thumbnail to see it larger.)

How it looked inside, I have no idea. But outside are boarded-up upper windows, graffiti near the facade—and a sign noting Israeli specialties and Halvah, reflecting the tastes of the neighborhood 30-plus years ago.

Finding beauty and poetry in a cold, snowy city

January 30, 2017

Not a fan of the chilly wet days that characterize a New York winter? Let these shimmering images from Saul Leiter of the city in the 1950s and 1960s give you a different perspective.

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Leiter, a longtime East Village resident who died in 2013 at age 89, was one of Gotham’s greatest (and mostly unheralded) street photographers, capturing the color of the mid-century metropolis in a subdued, tender glow.

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His soft-focus photos show us seemingly random, ordinary street scenes: pedestrians at a newsstand, a worker taking a break on the sidewalk, the visual poetry of people and buildings reflected in glass, around corners, and through a misty lens.

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Perhaps his most evocative photos showcase New York during wintertime. In a season when shades of gray typically mark the sky and sidewalks, Leiter’s camera manages to draw out the magnificent colors of the winter city.

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Yellow taxis, red umbrellas, and the white and red signage on a city bus contrast with snowed-in and rained-out streets.

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“I may be old-fashioned,” Leiter says in a 2014 documentary about his art and life, In No Great Hurry. “But I believe there is such a thing as a search for beauty—a delight in the nice things in the world. And I don’t think one should have to apologize for it.”

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He found that beauty in the slush, snowfall, and puddles of New York’s anonymous streets.

Silence and stillness of the 1930s East River

January 27, 2017

Jara Henry Valenta was a Czech-born American artist who made his way to New York City in 1934. Here he painted this scene of a lonely East River power generating station, with New York Hospital and the Queensboro Bridge in the background.

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His waterfront—we’re on the Manhattan Brooklyn side—feels stark and remote. Off to the right are two small figures holding shovels beside a pile of coal, a coal company truck parked beside one.

This is a waterfront without the usual hustle and bustle, perhaps a comment on the Depression-era city’s change in fortune from a vibrant metropolis of trade and shipping to one of economic stillness.

[Note: this post was updated to reflect the background information and history provided by the commenters below. Thanks everyone for their insight. Now, if only I could find out more about the painter.]

[From the Smithsonian American Art Museum/Renwick Gallery]

Happy 1969 from a Diamond District drugstore

December 30, 2016

For decades, Jack May’s was a standard Manhattan neighborhood pharmacy on 48th Street in the middle of the Diamond District (PLaza 7!).

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The store had customer service in mind when they printed up this handy calendar covering all 12 months of 1969.

Of course, it worked as a bookmark too—it was found inside a crumbling Dostoyevsky paperback. My guess is that the pharmacist was reading it between filling prescriptions.

Why 1970s New York was nicknamed “Fun City”

December 30, 2016

New York City has had some colorful nicknames over the years—from Gotham and the Empire City in the 19th century to the Big Apple in the 1920s jazz era.

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But the “Fun City” moniker of the 1960s and 1970s?

The term was supposed to be a joke, a take on a phrase used by Mayor John Lindsay during a 1966 interview with sports journalist Dick Schaap, who was then a metro columnist with the New York Herald Tribune.

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“Soon after the city was crippled by a transit strike on Mayor John V. Lindsay’s first day in office in 1966, Mr. Lindsay was asked if he was still happy to be the mayor,” wrote the New York Times in Schaap’s obituary in 2001, recounting how the nickname was coined.

funcityplaybill1972Lindsay responded, “I still think it’s a fun city.”

Schaap put the term in his column, using it “as an affectionate, if snide, gibe at the overwhelmed city,” stated the Times.

The phrase caught on with New Yorkers, who were unimpressed with the new mayor’s upbeat tone in a metropolis that over the next four years would endure a sanitation strike, a teacher walkout, a crippling blackout, and increasing financial distress.

Soon, the nickname was emblazoned on Times Square strip club marquees, city bus ads, and even on Broadway, where a short-lived play starring Joan Rivers debuted in 1972 (and closed a week later).

The term has mostly disappeared today—though a few critics dubbed Mayor Bloomberg’s New York of the early 2000s the “no-fun city.”

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But we still have Fun City Tattooing on St. Marks Place near Avenue A, going strong since the height of the Fun City era in 1976!

[Second photo: Fun City Peep Shows circa 1988: Michael Horsley/Flickr; third photo: playbill.com; fourth photo: unknown source]

This street by the East River needs a better name

December 19, 2016

New York City’s street grid was laid out in the 1811, part of the Commissioners’ Plan that shaped the cityscape of contemporary Manhattan north of Houston Street.

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But changes are always made, and new roads crop up to accommodate new buildings, parks, and drives.

But couldn’t the New York City Department of Transportation come up with something more descriptive than this street name above, for a small road beside the FDR Drive in the East 20s?

Even if this street really is brand new—it’s not on Google maps, so it’s hard to tell—we can be more creative than this!